BEIJING, Aug. 25, 2011 /PRNewswire-Asia-FirstCall/ -- Yongye International, Inc. (YONG.NSDQ), a leading developer, manufacturer, and distributor of crop nutrient products in the People's Republic of China ("PRC"), today announced that Mr. Nan Xu has been appointed Chief Operating Officer of Yongye and will join the Company's Board of Directors, effective immediately.

Mr. Xu joined Yongye in 2007 and currently holds the position of General Manager of the National Sales Center where he is in charge of sales and marketing for the Company's main operating subsidiary, Yongye Nongfeng in China. Over the past four years, Mr. Xu has worked closely with Mr. Zishen Wu, Chairman and Chief Executive Officer of Yongye, and senior management developing sales and marketing strategies as well as significantly expanding the Company's distribution network across the country. Mr. Xu also led the marketing team that received the "Jin Ding Award" for "Outstanding Marketing Team" in 2011 in recognition of the Company's successful marketing initiatives and achievements in China. He also personally won a "Jin Ding Award" for "Outstanding Marketing General Manager" in the same year. Prior to joining Yongye, Mr. Xu was responsible for regional sales and channel management in Liaoning province for Hanvon, a leading Chinese technology company. In 2003, Mr. Xu founded Dongfang Xinqidian, a consumer technology company. From 1999 to 2003, Mr. Xu was General Manager for Northern China region of Hi-Tech Wealth. Prior to that, he was responsible for channel management in Hebei province for LG. Mr. Xu has also authored a book on marketing titled "Reverse Marketing."