The sponsorship deal includes numerous benefits for fans, who will be able to win gig tickets, merchandise and exclusive meet and greet experiences through competitions held on ZTE’s Facebook and Twitter pages.

The global handset manufacturer is also set to host a private Professor Green gig in London on November 24, tickets to which will be given away via the brand’s social media destinations.

“Reaching any audience is a real challenge, so having support from challenger brands like ZTE is vital. It means I can put together a bigger show and give more back to my incredible fans,’ said Professor Green.

“Sponsorship is a reality of today’s music industry – the key is to make sure you partner with the right people. ZTE are up-and-coming and innovative so this relationship is really exciting for me.”