FRANCO-CHINESE luxury jeweler, Qeelin, is set to open four more boutiques on the Chinese mainland to capitalize on a rising demand for fine jewelry.

The company will open a new boutique in Beijing later this month and foray into Dongguan in December. It will then open outlets in Hangzhou and Nanjing in nearby Zhejiang and Jiangsu provinces in April, to ride on the rising purchasing power in these affluent cities.

Qeelin has boutiques in cities like Paris, London and Tokyo apart from its Shanghai and Beijing boutiques.

China is showing increasing demand for jewelry amid its economic growth.

Yesterday, the World Gold Council said China had officially overtaken India as the world's biggest market for gold jewelry despite sky-high prices.