Singapore, Dec 08, 2011: Kingworld Medicines , a distributor of renowned branded imported pharmaceutical and healthcare products in China, has announced that it began to sell its new product Nin Jiom Lingzhi Mel under leading cough medicine brand Nin Jiom at the end of November after the Group's collaboration with the Walt Disney Company to launch adhesive bandages, a new type of "Cool Stickers".

Nin Jiom Pei Pa Koa has the largest market share in China’s cough relieving products and is the best-selling product of Kingworld Medicines. The renowned Nin Jiom trademark is widely recognized for its high quality and reasonable prices. Since Kingworld Medicines started to distribute Nin Jiom Pei Pa Koa in 1997, the product has ranked top in China’s cough relieving product market with more than 10 years of development. In the first half of 2011, the Group recorded a greater year-on-year increase in sales of Nin Jiom Pei Pa Koa compared to its peers.

Nin Jiom Medicine is stringent in the selection of natural Chinese medicine from its base established at the Tibetan Plateau. It has also applied high standards to its production and adopted special techniques in the manufacturing of Nin Jiom Lingzhi Mel so that its healthcare ingredients are easily absorbed to boost human immunity. Approved by the State Food and Drug Administration, the product was launched in China at the end of November.

Nin Jiom Lingzhi Mel targets the mid-to-high end market. Leveraging on Nin Jiom's brand awareness and product quality established over years as well as Kingworld Medicines' strong network and marketing efforts, Nin Jiom Lingzhi Mel is expected to gain a position in the market.