The chairman of Denmark-based sound-effects software design house AM3D, Peter Petersen, and the company's sale director, Jacob Andersen, and CEO of Japan, Nobuhito Miura recently paid a visit to Taiwan where they discussed how sound-effects software solutions can be applied to products such as PCs, consumer electronics and communication devices. The company also discussed its R&D plan and marketing strategy in the Asia market.
They pointed out that in order to create an environment with 3D multi-channel surround sound to present the sound's best quality, industry players are normally required to install a 3D digital signal processing (DSP) device that will significantly increase their costs. However, with AM3D's sound-effect software solution, makers can build a similar environment in a far less expensive manner, as well as strengthening low-frequency or high-frequency sound levels.
The AM3D's solution includes 3D sound-effect and sound-effect strengthening technologies. Through 3D sound-effect technology, the solution is able to enhance the sound quality and create a virtual surround sound environment. The company is also capable of customizing the technology to provide different types of effect based on the client demand.
AM3D's sound-effect technology was originally developed by Aalborg University, which used the technology to create a virtual environment for military applications. AM3D has enhanced the technology and incorporated it into 5.1 and 7.1 sound channels. AM3D's sound-effect solution is also able to support functions such as strengthening low-frequency sound, balancing the sound performance and widening three-dimensional sound fields. For small devices such as handset and notebook, the technology requires little space and consumes 15-20% less power than traditional sound effects.
Since AM3D's technology does not consume much resources from a device's processor and memory, it can be adopted into products such as car electronics, home entertainment devices, handsets, and handheld devices, as well as notebooks.
Petersen pointed out that the company currently plans to form a partnership with sound IC designers and will focus mainly on the mobile device market. He expects the company will be able to join first-tier vendors' supply chains within the next five years.
With the assistance from its Taiwan distributor Kingstate Electronics, a Taiwan-based acoustic maker, AM3D will focus on expanding its client base as well as developing new applications. In addition, AM3D is already in contact with several Taiwan-based makers and will continue focus on expanding its clients in Taiwan and China.