Warner Bros. Entertainment is trying to beat movie counterfeiters in China by releasing a Mandarin-dubbed version of "Superman Returns" in that country two months before it goes on sale in the rest of the world.

The DVDs are expected to cost as little as $1.77 and be available in more than 8,000 outlets, including stores.

The move is part of a larger push to persuade Chinese consumers to choose legitimate DVDs over counterfeit copies, many of which are taped in theaters using camcorders.

"You have to go at the piracy problem with a business solution," said Mark Horak, executive vice president of Warner Home Video in Asia and Latin America.

Some industry figures estimate that more than 90 percent of all the copyrighted work sold in China is counterfeit.

Horak said the "Superman" release is part of a multi-pronged effort that includes the prosecution of retailers who sell pirated material.

The Chinese government has conducted more than 670 raids on retailers who sell counterfeit DVDs since the campaign started in July.

Source:佚名