As Sony, Canon and Nikon, the world's top three digital camera brands, shift their marketing focus to expensive digital single lens reflex (DSLR) camera models, second-tier international brands stand a chance of increasing their global market share in 2007, which may result in more orders for leading OEM/ODM makers in Taiwan.

Second-tier international brands include Panasonic, Casio, Fujifilm, Pentax, Kodak, Samsung and Olympus. Samsung, for example, expects to increase its digital camera shipment volume from 8.5 million units for this year to 13 million in 2007.

Samsung, which currently has 90% of its digital cameras produced in South Korea and China mainland has to either expand its own production capacity or rely on Taiwanese OEM/ODM makers to meet the 2007 shipment goal. In addition to Samsung, Sony, Nikon, Casio and Pentax have begun to increase outsourcing production.

Premier Image Technology, Altek and Ability Enterprise, three of the top four Taiwan-based makers of digital cameras, are most likely to share the increase in OEM/ODM orders, the sources noted.

Source:佚名