Most branded TV vendors have adopted aggressive pricing strategies to promote sales of 3D TVs as demand for 3D models is expected to pick up soon on the grounds that the China government will begin trial operations of 3D TV channels starting 2012. Prices of 3D models quoted in November are 50% lower on average than those available earlier in the year, according to industry sources.

The China government also encourages consumers to pick up 3D TVs as the government-backed China Central Television (CCTV) will broadcast the London Olympic Games using 3D technology, the sources added.

Some domestic brand vendors have slashed the prices of 42-inch CCFL-backlight 3D TVs to around CNY5,000 (US$787), the sources noted.
 

Source:digitimes