China-based handset vendors have been shifting from entry-level smartphones to models with high-level specifications but priced at a middle level for competition in the domestic market and have scored some points, according to Taiwan-based handset and component makers.

High-level specifications at mid-level prices is a strategy to compete with international vendors including Apple, HTC and Samsung Electronics. For example, Meizu has launched the M9, Xiaomi has launched the M1 featuring 1.5GHz dual-core processor and 4-inch touch screen for sale at only CNY1,999 (US$315), Coolpad just launched the 9900 equipped with 1.5GHz dual-core processor and 5-inch touch screen.

In addition, Huawei Device and ZTE, after gaining some global and China market shares for their entry-level smartphones priced at US$150-200, have launched models for sale at US$300-400 in the China and overseas markets.

Source:digitimes