Twentieth Century Fox Home Entertainment signed an exclusive agreement with China's largest video distributor, Zoke Culture Group, to supply Chinese legitimate DVD and VCD products.

The cooperation has been hailed as a "strategic tool" in the fight against piracy in China by visiting U.S. Secretary of Commerce Carlos Gutierrez.

Gutierrez is on a business development trip to China, heading a U.S. delegation of 25 entrepreneurs, amid growing U.S. concern about its trade deficit with China.

According to the agreement, Twentieth Century Fox Home Entertainment will distribute its products through Zoke's extensive national network and supply China's growing home entertainment market with recent releases as well as celebrated films from the studio's vast library.

Keith Feldman, executive vice president of the American company, said they will sell DVD and VCD products at "competitive prices" in China. "We plan to introduce 100 movies from our library to China next year," Feldman said.

Guo Zilong, President and Board Chairman of Zoke, said his company boasts a professional anti-piracy team, which will help the American film studio to expand its presence in China and enhance consumer satisfaction.

Chinese official statistics showed that in July, August and September, the number of pirated publications confiscated by the government more than doubled compared with the first half of the year.

Source:佚名