Beijing's tourist spots are not using the Internet effectively to promote their appeal to foreign visitors. Official statistics show Beijing has 121 scenic spots, 38 of which are top-ranking sites. But only 34 of the 38 have built official websites.

Every tourism attraction in Beijing should build a website and make it easily accessible. Adding to the problem, the websites in existence are not pulling in the visitors.

When people search Google for websites introducing Beijing's tourism spots, the top result is a small American travel service. None of the scenic spot websites are in the first 10 pages.

With the 2008 Olympic Games fast approaching, the need for promotion is more pressing than ever. According to the administration's estimates, 4.4 million overseas tourists will visit Beijing in 2008, spending US$4.5 billion.

James Stent, CEO of WildChina, a China-based travel service firm, said Beijing should hire more marketing advisers with international experience to promote Beijing and China's image and tourism potential.

He also suggested improving the design and management of some famous tourist destinations, and strengthening protection of the old city. For foreign tourists, Beijing's biggest attraction lies in its history and cultural traditions, he said.

"For a long time the city has stressed the royal and religious heritage of Beijing, and overlooked the folk culture and traditions, like hutong. Part of the old town has been destroyed, but fortunately what remains is a tremendous amount to enjoy." With the implementation of the plan, the city will be able to combine new Beijing and old Beijing, making it even more desirable, he said.

Source:佚名