Orange Sky Golden Harvest Group (01132.HK) announces that the Group has entered into a strategic alliance agreement with T-JOY Group, under which the Group is granted exclusive right in broadcasting the digital content provided by T-JOY; and OSGH will provide its production for broadcasting at T-JOY's multiplexes in Japan.

Consequently, the alliance will be offering a wide range of alternative content to Asia's audiences and enhancing theatrical experience. “OSGH has been focusing on digitalization in enhancing the operation efficiency and exploring new programming opportunities. The Group's multiplexes in Taiwan and Hong Kong are fully-digitalized. We are confident in the success of this cooperation leveraging our state-of-the-art equipment. In addition to movies, T-JOY also provides alternative entertainment varieties such as live broadcasting of concerts and sports games.” said Mr. Andrew Mao, Executive Director and Chief Executive Officer of OSGH.

Mr. Mao added, “Meanwhile, in view of the growing demand for Chinese-language films, the Group has restarted its production business and these productions will be screened at T-JOY's multiplexes in Japan. OSGH and T-JOY provide content for each other's multiplexes across Asia, including the Mainland China, Hong Kong, Taiwan, Singapore and Japan. This not only enriched the content and enhanced theatrical experience, but also aligns with the mission of the Group to offer only the best to our patrons as well as to realize the advantages of the Group's regional cinema circuit and vertical integration.”

OSGH has performed a dramatic increase in its multiplex numbers, from 9 in 2010 to approximately 30 by the end of 2011. The Group is one of the most rapidly-developing organizations in cinema operations.

Source:chinesestock.org