Shipments of portable media player (PMP) shipments gained traction in 2006 in China. Early adopters will remain the primary market for PMPs in China in 2007. PMP shipments in China will reach 1.43 million in 2010.

Mobile TV eliminates concerns about video formats, and can bring real-time content to consumers. PMPs equipped with mobile TV receivers will take off in 2008 and in order to broaden China's PMP market, manufacturers are adding more valuable features to address different customer segments with gaming, GPS, and mobile TV receivers being main options.

Counting overseas manufacturers from Europe, South Korea, and Taiwan, there are now more than 30 PMP vendors in China.

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