Consumers in the Asia-Pacific region will increasingly opt for higher-end set-top boxes that support personal video recorder (PVR) and high-definition features. This trend will be driven to a large degree by China, which will see the region's largest increase in subscriber numbers.

The Asia-Pacific pay-TV industry still has considerable room for growth, especially in countries like China and India, where the base of potential customers is huge but there is still relatively low pay-TV and digital penetration.

China will also lead in subscriber growth rates, fueled by growing affluence and increased consumer spending on TV and video services. Chinese consumers will also invest in technologically more advanced set-top boxes in order to view digital broadcasts over their traditional analog TV sets.

Source:佚名