China's monitor market (including CRT and LCD segments) maintained a high-speed growth in 2006, with a sales volume of 23.08 million units, an increase of 22.2% over 2005, and sales revenue of 29.39 billion yuan (about US$245.4 million), representing a 17.4% increase.
Sales of own brand monitors reached 10.44 million units in 2006, up 21.3%. OEM monitors had a sales volume of 12.64 million units, up 22.9%.
LCD monitors witnessed a striking structural change in 2006. The 19-inch LCD segment replaced the 15-inch one and swept a much bigger proportion of the market in the fourth quarter of 2006. About 39.4% of LCD monitors sipped in the fourth quarter of 2006 were the 19-inch segment, while the proportion of the 15-inch segment lowered to 3.2%. Around 3.93 million 17-inch LCD monitors were sold in 2006, accounting for 66.0% of the LCD market and becoming the mainstream of the market.
In terms of regional markets, eastern China accounts for 27.7% of LCD sales at 1.65 million units, and northern China and southern China were the second and third in the line, accounting for 20.8% and 20.4% respectively. The eastern China region was the only market where own brand took over 60% of LCD sales, at 60.6%; and this proportion was the lowest in northwestern China, at less than 50%.
OEM monitors will increase at a higher rate than the own brand in 2007, marking a growth rate of 16.9%. CCID Consulting forecasts the China monitor market will total 26.61 million units this year. Due to the upgrading of specific products and structural change, sales revenues will grow at a higher rate than sales volumes and reach 32.63 billion yuan, marking an increase of 11.0%.
LCD monitors will continue to drive the market in China in 2007, and LCD sales will get very close to 20 million, accounting for over 70% of the display market. It is expected that CRT shares of the market will see drastic reduction and the decrease rate will exceed 30%.
|
China monitor market: Sales and sales volum, 2005-2007 (m units/billion yuan) |
|
Item |
2005 |
2006 |
Y/Y |
2007 (f) |
Y/Y |
|
OEM shipments |
10.284 |
12.642 |
22.90% |
14.405 |
13.90% |
|
Sales volume of own brands |
8.609 |
10.441 |
21.30% |
12.209 |
16.90% |
|
Total sales volume |
18.893 |
23.083 |
22.20% |
26.614 |
15.30% |
|
Total sales |
25.03 |
29.39 |
17.40% |
32.63 |
11% |
|
China monitor market: Quarterly sales volume breakdown, 2006 (m units) |
|
Item |
1Q06 |
2Q06 |
3Q06 |
4Q06 |
Total |
|
CRT |
2.463 |
2.587 |
2.65 |
2.398 |
10.098 |
|
LCD |
2.649 |
2.889 |
3.753 |
3.693 |
12.984 |
|
Total |
5.112 |
5.476 |
6.403 |
6.091 |
23.082 |
|
China monitor market: Monitor sales reveiew and forecast, 2007 |
|
|
2006 |
2007 |
|
Sales volume |
Market share |
Sales volume |
Market share |
|
CRT |
10.099 |
43.70% |
6.952 |
26.10% |
|
LCD |
12.985 |
56.30% |
19.662 |
73.90% |
|
Total |
23.084 |
100% |
26.614 |
100% |
Source:佚名