Shifang Holdings Limited is engaged in the sale of integrated print media and digital media service packages to advertisers from a range of industries. The Company offers advertising services, such as design, layout, content planning and event organizing. Its products and services includes integrated print media services; advertising operations, ancillary operations, which consists of distribution consultation and management and newspaper printing, and online services. The Company has Internet media platform through its Website www.duk.cn for the electronic dissemination of newspapers, magazines, novels and placement of advertisements. As of December 31, 2010, it had contract with 11 newspapers, such as Southeast Express, Lifestyle Express, Shenyang Evening News, Modern Life Daily, Central Guizhou Morning Post, Yan Zhao Metropolitan Newspaper Jidong Edition, Southeast Business, Jinhua Daily, Jinhua Evening News, Dalian Daily and Changjiang Business.

We provide a wide range of integrated print media and digital media services to advertisers from a diversified spectrum of industries through a network of newspaper partners that spans more than 16 second-tier and third-tier cities across eight provinces in the PRC. We believe our multi-city business model, pursuant to which we enter with our newspaper partners into cooperation contracts that provide us with exclusive rights to sell advertising spaces in these newspapers, is distinctive in China. In connection with sales of advertising spaces, we offer value-added advertising services such as design, layout, content planning and event organizing to form one-stop solution packages for our advertising customers. In addition, our exclusive contracts with our newspaper partners around the PRC allow us to provide our advertising customers with a single point of contact to create and place advertisement across any or all of the markets covered by our newspaper partners. We believe that our business model allows us to develop and offer a well-integrated array of services designed to satisfy the needs of our advertising customers, and helps us to distinguish ourselves from most PRC-based providers of advertising and advertising-related services.