SHANGHAI, Aug. 24, 2011 /PRNewswire-Asia-FirstCall/ -- JinkoSolar Holding Co., Ltd. ("the company") (NYSE: JKS), a fast-growing, vertically integrated solar power product manufacturer headquartered in China, today announced the establishment of the company's new branch in Zug, Switzerland. The office commenced operations earlier this month.

JinkoSolar's new location represents the latest strategic step in the expansion of the company's global footprint. In establishing JinkoSolar (Switzerland) AG, the company aims to reinforce its global presence, while expanding its local operational capabilities throughout Europe to better service its growing clientele.

"In recent years, JinkoSolar has cemented itself as one of the most trustworthy partners across Europe. This success can be largely attributed to the company's commitment to ensuring that our customers have a reliable, local support team available," said Mr. Xiande Li, Chairman of JinkoSolar. "To this end, we are pleased to announce the opening of our new branch in Switzerland. The Zug region has a stellar reputation due to its favorable business climate, and we are looking forward to establishing operations in this region to enhance our customers' experiences in the European market."