456 middle- and large-scale retail enterprises, with their over 5,000 outlets, gained a record of 7.09 billion yuan during the 7-day National Day Holiday this year, averaging 1.01 billion for each day, which is 5.3 times the number in 2000 when the 7-day holiday just started, according to statistics released by Shanghai Municipal Commission of Commerce.

 

Single-day sales enjoyed double-digit growth for six consecutive days in Shanghai. Department store, supermarket chain, special store and consumer service sectors all saw increase in sales, particularly through TV and online shopping.

Department stores ranked the first among all sectors in terms of their sales revenue thanks to their heavy sales events, comfortable shopping environment and brand attractiveness. 30 shopping centers in the city gained 1.257 billion yuan in sales, while 85 department stores 2.395 billion yuan.

The highest sales increate rate was realized through TV shopping and online shopping, which are popular among young people. Sales in CJ TV shopping reached 100 million yuan, meaning an increase of 34.4%.