Mecox Lane's Director and Chief Executive Officer Mr. Alfred Beichun Gu stated, "We are pleased to have Mr. Qin join our board. In addition to his deep industry expertise in the sports apparel sector, Mr. Qin brings his depth of financial, accounting and operational experience to Mecox Lane."

Mr. Gu continued, "On behalf of the entire board, I would like to thank Ms. Zerbib for her dedicated service to Mecox Lane, and I wish her all the best in her future endeavors."

Mr. Dazhong Qin has 14 years of experience in the sports apparel industry. He joined Beijing Dongxiang Sports Goods Co., Ltd. in October 2002 and currently serves as the chief operating officer of China Dongxiang (Group) Co., Ltd. Prior to this, Mr. Qin was responsible for corporate planning, international business and financial control at Beijing Li-Ning Sports Goods Co., Ltd. from 1997 to 2002. Mr. Qin received his bachelor's degree in Economics from Zhong Shan University and his EMBA from the Guanghua School of Management, Beijing University.

About Mecox Lane Limited

Mecox Lane Limited /quotes/zigman/624943/quotes/nls/mcox MCOX +1.79% operates one of China's leading online platforms for apparel and accessories as measured by revenues in 2010. The Company offers a wide selection of fashion products through its www.m18.com e-commerce website and physical store network. Product offerings include apparel and accessories, home products, beauty and healthcare products and other products, under the Company's own proprietary brands, such as Euromoda and Rampage, as well as under selected third-party brands, including established international and Chinese brands in addition to independent and emerging brands. For more information on Mecox Lane, please visit http://ir.m18.com .