Adata expands non-DRAM sales

   Date:2011-11-07

Memory module maker Adata Technology saw its DRAM products account for about 32% of the overall revenues it posted in October 2011, while sales of its solid-state drives and external hard drives both hit record levels boosting the ratio for its non-DRAM products to almost 70%, according to the company.

Adata posted NT$2.64 billion (US$87.7 million) in October revenues, up about 1% sequentially. The company credited the on-month growth to strong sales of its SSDs and external HDDs.

Adata revealed that sales of its DRAM modules were dragged down by lower ASPs in October, while sales of its flash-related devices and other non-DRAM products increased. Sales generated from its SSD and external HDD lines, in particular, rose significantly to account for a combined 25% of company revenues in October, the company indicated.

Adata's sales ratio between DRAM modules and non-DRAM products reached 32:68 in October, compared to 42:58 in September and 54:46 in October 2010.

In other news, Adata noted that its recently-launched embedded MMC (eMMC) solution marked the company's entry into the on-chip memory sector.

Fellow memory module firm Kingston Technology has already made inroads into the market for embedded NAND devices used in smartphones and tablets, partnering with controller IC supplier Phison Electronics.

Source:digitimes

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