Global and China Digital Still Camera (DSC) Industry Report, 2011
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Aug/2011
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The global digital camera shipment was about 141 million units in 2010, and it is expected to reach 145 million units in 2011. As the pixels of camera phone continue to climb, mainstream products have armed 5 megapixels; affected by camera phones, the medium and low-end digital camera market has stagnated. At present, DSLR (Digital, Single, Lens, Reflex) and EVIL (Electronic Viewfinder Interchangeable Lens) cameras enjoy good prospect. In DSLR field, Canon and Nikon hold 75% market shares totally, Sony 15%, while other peers take tiny shares. It is hard to enter the optics field, and the dominance of two giants Canon and Nikon will remain unchanged in the next few years. In EVIL field, Sony and Panasonic occupy 70% market shares altogether, but the strength of Canon and Nikon should not be ignored.
China is the world's largest producer of digital cameras. It exported 109 million digital cameras and achieved USD7.07 billion in 2010, up 12%. In Q1 2011, the export and import value of digital cameras reached USD1.904 billion, including the import value of USD569 million and the export value of USD1.335 billion; and 20.11 million digital cameras were exported.
Japanese companies boast over 80% shares in the global digital camera market. Most Japanese enterprises produce high-end products locally in Japan, medium and low-end products in China, and a small amount of products in Southeast Asia, It is expected that the shipment of the global digital camera OEMs will be approximately 88.28 million units in 2011.
Shipment of Major Digital Camera OEMs in the World, 2009-2011
Canon produces all of its own products by itself. It produces DSLR cameras in Japan, most of card type digital camera in Zhuhai (China), a small amount of big zoom cameras in Malaysia or Thailand, and lenses in Taichung (Taiwan) and Zhuhai.
Nikon outsources about 50% of its products to OEMs. Its high-end products are produced locally in Japan, medium and low-end products in Wuxi (Jiangsu), some parts in Hangzhou and Guangzhou, and most of big zoom cameras in Indonesia.
Although it is similar with Nikon, Fujifilm entrusts OEMs to produce more products than the Nikon. Fuji’s own production base is located in Suzhou city, with Altek and Asia Optical as its major OEMs.
KODAK outsources all its products to OEMs. Altek is its major OEM.
About 50% of Olympus' products are made by OEMs, such as Hon Hai and Sanyo. Now, Sony mainly cooperates with Hon Hai instead of the previous Sanyo.
After Sanyo is acquired by Panasonic, digital camera manufacturers cut orders for Sanyo, because Panasonic also produce a large number of digital cameras. Panasonic intends to reduce low-profit OEM business, and Sanyo will retreat from digital camera OEM field in the future.
1 Overview of Lens Industry
1.1 Introduction to Lenses
1.2 Lens Industry Chain
2 Digital Camera Industry and Market
2.1 CMOS Camera Lenses
2.2 Global Digital Camera Industry and Market
2.3 China Digital Camera Industry and Market
2.4 Digital Still Camera OEM
3 Lens Industry
3.1 Precision Optical Components
3.2 Lenses Used in Mobile Phone Cameras
3.3 Lenses Used in Cameras of Laptops and Tablet PCs
3.4 Ranking of Lens Manufacturers
4 Major Digital Camera Manufacturers
4.1 Panasonic (Sanyo)
4.2 Nikon
4.3 Canon
4.4 Fujifilm
4.5 Samsung
4.6 Sony
5 Digital Camera OEMs
5.1 Ability Enterprise
5.2 Altek
5.3 Hon Hai
5.3.1 Champ Technology Optical
5.3.2 Primier Foshan
5.3.3 Fu Jing Precision Industry JINCHENG
5.4 Asia Optical
6 Digital Camera Lens Manufacturers
6.1Phenix Optical
6.2KINKO
6.3 SUNNY
6.4 TAMRON
6.6 FUJINON
6.7 KMOT
6.8 ZEISS
7 Digital Cameras Case and Structure Manufacturers
7.1 Donpon Precision
7.2 AVY Precision Technology
7.3 Yorkey Optical
7.4 Nidec Copal
Glass Lens Production Process
CMOS Sensor Shipment, 2010-2014E
CMOS Camera Module Shipment by Application, 2009-2011
CMOS Camera Module Shipment by Pixel, 2009-2011
Digital Camera Shipment, 2004-2011
Global Precision Optical Component Market Size, 2007-2012E
Downstream Distribution of Global Precision Optical Components Industry, 2011
Geographical Distribution of Global Precision Optical Components Market, 2011
Precision Optical Components Market Size in Taiwan, 2007-2012E
Downstream Distribution of Taiwan Precision Optical Components Industry, 2011
NIKON's Revenue and Operating Margin, FY2006-FY2011
NIKON's Revenue by Division, FY2008-FY2011
NIKON's Camera Shipment by Type, FY2010-FY2012
Canon's Revenue and Operating Margin, FY2006-FY2011
Canon's Revenue by Division, FY2008-FY2011
Fujifilm's Revenue and Operating Margin, FY2004-FY2011
Fujifilm's Revenue by Division, FY2008-FY2010
Revenue and Gross Margin of Ability Enterprise, 2006-2011
DSC Shipment of Ability Enterprise, 2007-2012E
Altek's Revenue and Gross Margin, 2006-2012E
KINKO's Revenue and Gross Margin, 2007-2012E
KINKO's Monthly Revenue, Jul. 2009 - Jul. 2011
Sunny's Equity Structure
Sunny's Major Customers
Sunny's Capacity Utilization, 2008-2011Q1
Distribution of Sunny's Factories
Sunny's Revenue by Product, 2008-2010
Sunny's Revenue by Application, 2008-2010
TAMRON 's Revenue and Operating Margin, Q1 2009-Q2 2011
KMOT's Revenue by Product, FY2010-FY2011
ZEISS' Revenue and EBITDA Ratio, FY2006-FY2011
ZEISS' Revenue by Division, FY2010
ZEISS’ Consumer Optics / Optronics Revenue and Number of Employees, FY2006-FY2010
Revenue and Gross Margin of Donpon Precision, 2006-2011
Revenue and Gross Margin of AVY Precision Technology, 2006-2011
Revenue and Pre-tax Profit Margin of YORKEY OPTICAL, 2002-2010
Revenue of YORKEY OPTICAL by Product, 2006-2010
Revenue and Operating Margin of NIDEC COPAL, FY2003-FY2011
Revenue of Nidec Copal by Product, FY2010
Market Shares of Digital Camera Brands in the World, 2009-2011
Export of Digital Camera Production Places in China, 2009-2011
Output of Major Digital Camera Manufacturers in China, 2009-2011
Customers of Digital Camera OEMs
Shipment of Mobile Phone Camera Lens Manufacturers in the World, 2009-2011
Shipment and Customers of Major Mobile Phone Camera Lens Manufacturers in China, 2011
Shipment of Lenses Used in Cameras of PC, Laptops, Game Consoles, Tablet PCs of Major Manufacturers in China, 2011
Ranking of Major Lens Manufacturers by Revenue in the World, 2009-2011
Gross Margin of Major Lens Manufacturers, 2009-2011
Financial Data of Major Subsidiaries of Hon Hai in Optics Field, 2010
Sunny's Capacity, 2007-H1 2010
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