Below is the weekly notable news on Renren Inc (NYSE:RENN).
Renren Inc (NYSE:RENN) executive talks about strategy on browser games. During The 9th China International Digital Content Expo., Chuan He, Senior Vice President of Renren.com, spoke about the company's browser game strategy. The company owns a game publishing platform where it co-operates games with developers. It also develops and publishes its own games. Mr. He believes the current trend is that much of people's time spent on PC will be replaced by time spent on mobile devices. Developers of browser games should consider expanding their business to mobile devices. Renren.com currently has about 10 in-house developed games that are operating on its platform and over 50 licensed from third parties. Going forward, the company believes it will be increasingly shifting toward third-party licensed games in order to leverage the platform effect of Renren.com.
Renren Inc (NYSE:RENN) partners with apparel and shoes B2C website Yougou.com, reports TechWeb. Consumers can log onto Yougou.com using their Renren.com user names. The two sites will cooperate in marketing, the exchange of resources, and the expansion of user base. A manager at Renren.com says that integrating with e-commerce platforms is the big trend of social media marketing. The number of fans and clicks are not as real as actual sales.
Renren Inc (NYSE:RENN) starts testing new version of photo album service, Ccidnet.com reports. This upgraded version features major improvements in user interface, making sharing and viewing photos more convenient than in the prior version. Renren has recently seen a particularly strong increase in photo-sharing activities, which is one of the most valuable types of user-generated contents. The number of photos uploaded to Renren.com increased from 3.1 million per day in March to 5.2 million in June, a 68% increase. Facebook is now the largest image-storage website in the world. This demonstrates uploading and sharing images is the core demand of users of social networking services. Joseph Chen, CEO of Renren, says that the company has always paid great attention to the photo album service. He believes in the future this product will become one of the company's powerful "weapons" to compete with rivals.
Renren Inc (NYSE:RENN) launches photo app "Renren Fei Chuan." The new app for cell phones enables users to upload photos easily to Renren.com after taking the photos. The number of photos uploaded to Renren's platform increased from 3.1 million per day in March to 5.2 million in June, a 68% increase. Renren continues to lead the social networking sector in China in other user engagement metrics, such as total monthly page views and the total monthly number of visits, as measured by iResearch, a third-party Internet data monitoring service provider. These user metrics show that Renren's consistent focus on being a real-name based platform, as well as having quality and engaged users, has proved to be sustainable in the rapidly evolving and dynamic Internet industry in China.
Renren Inc (NYSE:RENN) aims to develop fast-growing social games platform. In the interview with Sina Games, Chuan He, senior vice president at Renren, talks about this goal. According to Mr. He, webpage game LuanShiTianXia is a recent focus for the company. Renren will use innovative game-play and marketing methods to make the game successful in the market.
Renren Inc (NYSE:RENN) ranks first in a brand image survey by CBNweekly, a highly respected Chinese business magazine. This survey shows Renren.com became the No.1 company among social networking websites for the year of 2011. In addition, Renren is increasingly a leading provider of location-based services in China. About 60% of status updates on Renren sent through smartphones contain location-based information, and 20% of photos uploaded through smartphones also comewith location information attached. In addition, LBS is increasingly being integrated with other services on the Renren platform.