Samsung Electronics and LG Electronics both indicated they plan to introduce Google TV products. However, LG noted that its own Netcast platform will account for 60% of all TV products. Samsung has not showcased Google TV products at CES 2012 but smart TV products that carry its own Samsung Apps are on display.

Industry sources believe the market has doubts on Google TV because the previous two generations lacked strong sales. Despite the fact that South Korea-based TV makers continue to dominate the market, the firms are unlikely to put all their eggs into one basket. It seems to be more beneficial for South Korea-based TV makers to bet on products that carry their own platforms. It is also possible for the firms to expand such platforms across their entire product lines into smartphones, and tablet PCs.

Samsung Apps has been increasing the diversity of its content with downloads reaching 20 million. Samsung Apps can also be used on Galaxy mobile and tablet devices. This is to compete with Apple's iPad and iPhone products, which also have a unified platform.

Samsung indicated the development of Google TV is to add diversity to its product line and it plans the launch to take place in the second half of 2012.