USB 3.0 controller chipmaker ASMedia Technology will debut on Taiwan's emerging securities market with an initial price of NT$60 (US$2) on January 12. ASMedia posted revenues of NT$1.5 billion in 2011 with an EPS likely surpassing NT$5.

In addition to shipping USB 3.0 bridge controller chips to Seagate and Toshiba, ASMedia will also begin to deliver the controller chips to Western Digital (WD) starting March, according to industry sources.

With orders from WD, Seagate, Toshiba and Transcend Information, ASMedia is expected to see its shipments of USB 3.0 bridge controllers for HDDs double in 2012 from about 13 million units shipped in 2011, the sources estimated.

ASMedia will also enter the NAND flash market by introducing controller chips for 1- and 2-channel USB 3.0 flash drives in the second quarter of 2012, the sources added.

ASMedia is also a major supplier of USB 3.0 host controller chips for Asustek Computer, Micro-Star International (MSI) and Elitegroup Computer Systems (ECS).