Advertisements for Netease's (Nasdaq: NTES) new Netease Union (http://union.163.com) have begun appearing on the Chinese internet company's homepage and other website properties, and Netease has begun seeking website partners for the ad union.

The homepage of http://union.163.com currently features logos for Netease's MMORPGs Fantasy Westward Journey, Tianxia 3, Ghost, and Dahua Xiyou zhi Zhange, as well as listings for products including client-based games, browser games, and e-commerce products. Ad plans can include CPC clickthrough ads, CPM pop-up ads, and conversion-based formats including CPA and CPS advertisements.