Chinese B2C clothing website Vancl plans to invest approximately RMB 100 mln on mobile internet advertising this year, according to a company representative.

Vancl CEO Chen Nian said that order volume via mobile clients increased nearly 300% in the past year, rising from 8,000 to 31,000; mobile sales already account for more than 10% of total sales, up from only 5% last year, and Vancl's mobile sales team has targeted 30% by next year.

Source:marbridgeconsulting