China Mobile Phone Game Industry Report, 2013-2016
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As the widespread popularity of intelligent terminals as well as the improving acceptance of the pay-to-play, China mobile phone game market has seen skyrocketing development since Q4,2012. In H1 2013, China mobile phone game industry experienced blowout growth with the market scale bagging RMB5.013 billion, up 66.1% month-on-month or up 135.3% year-on-year, equivalent to the market scale throughout 2012 and with the proportion in the internet gaming market making up 13.03%.

China Internet Gaming Market Structure, H1 2013
 20130232.png

The boom of China mobile phone game market attracts hefty capital inflow. From 2012 to August, 2013, a wave of mergers and acquisitions was triggered in China mobile phone game industry.

Since 2013, the M&A deals in China mobile phone game market have become more frequent. Between early July to late August of this year, there were 9 M&A deals which fell into three patterns: M&As in the industry; listed companies beyond the industry taking over mobile phone game development companies;and internet tycoons tapping in the mobile phone game industry.

On Feb.6, 2013, Ourpalm planned to take over 100% stake of Dovo Technology Inc. at a price of RMB810 million. After the deal, the former will be supplemented with competitive edge in the R&D, release and operation of browser game from the latter. Games independently developed by Dovo Technology Inc. included Business Tycoon Online and other well-known browser games. As of late 2012, Dovo Technology Inc. had 6 games with the top-up income exceeding RMB50 million and three ones with the top-up income over RMB100 million.  

On Aug.21, 2013, Phoenix Publishing & Media announced to pour RMB310 million for the takeover of Muhenet’s 64% stake. In Jan.-May, 2013, Muhenet realized the revenue of RMB69.33 million, exceeding that in 2012 all year round, with the net income soaring to RMB23.89 million, equivalent to 3.4 times of that in 2012 all year round. In late Oct.2012, Muhenet’s The Magic Card Fantasy was launched and made a success. Afterwards, this game hit the market in South Korea and Japan, with the monthly revenue bagging RMB15 million.  

The report falls into eight chapters, highlighting the development of China mobile phone game industry.

20120114.gif structure, mobile phone game classification, and industrial chain of China gaming industry;
20120114.gif development environment of China mobile phone game industry, including the development of mobile internet market and smartphone market as well as related policies, laws and regulations of mobile phone game industry;  
20120114.gif analysis on Chinese mobile phone subscribers’ attributes and their use behaviors;
20120114.gif development history, market scale, users’ scale and development features of mobile phone games in China;
20120114.gif China mobile phone game development market, distribution market and channel market development;
20120114.gif 14 key developers in China mobile phone game industry, including development history, operation, mobile phone game business, competition edge, development planning, etc.
20120114.gif 7 key issuers in China mobile phone game industry, including development history, operation, mobile phone game business, competition edge, development planning, etc.
20120114.gif 8 key channel distributors in China mobile phone game industry, including development history, operation, mobile phone game business, competition edge, development planning, etc.
20120114.gif Development tendency and market scale outlook of China mobile phone game industry;

Preface
1. Overview of Mobile Phone Game Industry
1.1 Game Industry Overview
1.1.1 Definition and Classification
1.1.2 Industry Structure
1.2 Definition and Classification of Mobile Phone Game
1.3 Industrial Chain of Mobile Phone Game

2. Development Environment of China Mobile Phone Game Industry
2.1 Mobile Internet
2.1.1 Netizen Scale of Mobile Phone
2.1.2 3G Users Scale
2.2 Smart Phone
2.2.1 Users Scale
2.2.2 Sales Volume
2.3 Related Policy and Regulation

3. Survey Analysis of Mobile Phone Game Users in China
3.1 Users Properties
3.1.1 Sex Structure
3.1.2 Age Structure
3.1.3 Education Structure
3.1.4 Income Structure
3.1.5 Ocupation Structure
3.1.6 Urban-Rural Structure
3.2 Users Behaviors
3.2.1 Network Type
3.2.2 Location and Circumstance
3.2.3 Game Time
3.2.4 Payment Habit
3.2.5 Payment

4. China Mobile Phone Market Development
4.1 Development Course
4.2 Market Size
4.3 Users Scale
4.4 Development Features

5. Industrial Chain Analysis of Mobile Phone Game in China
5.1 Research & Development
5.2 Distribution
5.3 Channel/Platform

6. Key Developers in China Mobile Phone Game Industry
6.1 Tencent Games
6.1.1 Profie
6.1.2 Development Course
6.1.3 Operation
6.1.4 Mobile Phone Game Business
6.1.5 Strategic Plan
6.1.6 Competitive Advantages
6.2 Yinhan
6.2.1 Profie
6.2.2 Development Course
6.2.3 Huayi Bros. Purchases 50.88% Shares of Yinhan
6.2.4 Operation
6.3 Locojoy
6.4 Good Game
6.5 Playcrab
6.6 Digital Cloud
6.7 Linekong
6.7.1 Profie
6.7.2 Mobile Phone Game Business
6.8 Wistone
6.8.1 Profie
6.8.2 Development Course
6.8.3 Mobile Phone Game Business
6.9 Muhenet
6.9.1 Profie
6.9.2 Phoenix Publishing & Media Purchases 64% Shares of Muhenet
6.9.3 Operation
6.10 PinIdea
6.11 More Fun
6.11.1 Profie
6.11.2 Development Course
6.11.3 Mobile Phone Game Business
6.11.4 Operation Mode of Mobile Phone Game
6.11.5 Zhongqingbao Interaction Network Purchases 51% Shares of More Fun
6.11.6 Operation
6.11.7 Revenue Structure
6.11.8 Development Plan
6.12 Ourpalm
6.12.1 Profie
6.12.2 Development Course
6.12.3 Mobile Phone Game Business
6.12.4 Operation
6.12.5 Revenue Structure
6.12.6 Gross Margin
6.12.7 Ourpalm Purchases 100 Shares of Dove Technology
6.12.8 Performance Forecast
6.13 EGLS
6.13.1 Profie
6.13.2 Mobile Phone Game Business
6.14 Magic Universe
6.14.1 Profie
6.14.2 Mobile Phone Game Business
6.14.3 Tangel Publishing Purchases 100% Shares of Magic Universe
6.14.4 Operation
6.14.5 Clients

7. Key Distributers in China Mobile Phone Game Industry
7.1 Bewinner Communications
7.1.1 Profie
7.1.2 Development Course
7.1.3 Operation
7.1.4 Revenue Structure
7.1.5 Mobile Phone Game Business
7.1.6 Suppliers and Clients
7.1.7 R&D Costs and Projects
7.1.8 Performance Forecast
7.2 Chukong Technologies
7.2.1 Profie
7.2.2 Development Course
7.2.3 Mobile Phone Game Business
7.2.4 Strategy
7.3 Feiliu Jutian Technology
7.3.1 Profie
7.3.2 Mobile Phone Game Business
7.3.3 Operation
7.3.4 Dynamics
7.4 GFan
7.4.1 Profie
7.4.2 Mobile Phone Game Business
7.4.3 Development Plan
7.5 iDreamsky Technology
7.5.1 Profie
7.5.2 Development Course
7.5.3 Mobile Phone Game Business
7.6 CMGE China
7.6.1 Profie
7.6.2 Development Course
7.6.3 Operation
7.6.4 Competitive Advantages
7.6.5 Development Plan
7.7 Perfect World
7.7.1 Profie
7.7.2 Development Course
7.7.3 Operation
7.7.4 Mobile Phone Game Business

8. Key Platforms in China Mobile Phone Game Industry
8.1 g.10086.cn
8.1.1 Profie
8.1.2 Dynamics
8.2 Play.cn
8.2.1 Profie
8.2.2 Development Course
8.2.3 Operation
8.3 9game.cn
8.3.1 Profie
8.3.2 9game.cn Obtains Strategic Investment from Alibaba
8.3.3 Strategy
8.4 sj.91.com
8.4.1 Profie
8.4.2 Operating Data
8.4.3 Operation
8.4.4 Baidu Purchases 100% Shares of sj.91.com
8.5 360.cn
8.5.1 Profie
8.5.2 Operation
8.5.3 Dynamics
8.6 d.cn
8.6.1 Profie
8.6.2 Development Course
8.6.3 Partners
8.6.4 Dynamics
8.7 g.zj165.com
8.8 appchina.com
8.8.1 Profie
8.8.2 Operation
8.8.3 Dynamics

9. China Mobile Phone Game Industry Forecast
9.1 Industry Development Trend
9.2 Market Size Forecast
Classification of Game Industry
Market Size of Internet Game in China, 2011-2013
Classification of Mobile Phone Game
Market Shares of Mobile Phone Game in China, 2012
Industrial Chain of Mobile Phone Game
Number of Mobile Phone Netizens and Its % of Total Netizens in China, 2009-2013
Internet Equipment Use for New Netizens in China, 2013H1
Number of 3G Users in China, 2011-2014E
Number of Smart Phone Users and Its YoY Change in China, 2012-2013
Smart Phone Sales in China, 2010-2013
Policies and Regulations on Mobile Phone Game in China, 2004-2013
Sex Structure of Mobile Phone Game Users in China, 2012
Age Structure of Mobile Phone Game Users in China, 2012
Education Structure of Mobile Phone Game Users in China, 2012
Income Structure of Mobile Phone Game Users in China, 2012
Ocupation Structure of Mobile Phone Game Users in China, 2012
Urban-Rural Structure of Mobile Phone Game Users in China, 2012
Structure of Mobile Phone Game Users (by Network Types) in China, 2012
Structure of Mobile Phone Game Users (by Locations) in China, 2012
Structure of Mobile Phone Game Users (by Circumstances) in China, 2012
Structure of Mobile Phone Game Users (by Game Time) in China, 2012
Structure of Mobile Phone Game Users (by Payment Habits) in China, 2012
Structure of Mobile Phone Game Users (by Payment Amounts) in China, 2012
Development Course of Mobile Phone Game in China
Market Size of Mobile Phone Game in China, 2010-2013
Market Size of Mobile Online Game in China, 2011-2013
Key Mobile Online Games in China, 2013H1
Top 15 Android Single-Player Games in China Mobile Phone Game Market, H1 2013
Number of Users of Mobile Phone Game in China, 2012-2013
Purchase Cases in China Mobile Phone Game Industry, 2012-2013
Market Shares of Mobile Online Game Developers in China (by Revenue), 2013H1
Major Development Engines of Android Games
Market Shares of Mobile Online Game Distributers in China (by Revenue), 2013H1
Market Shares of Mobile Online Game Distributers in China (by Users Scale), 2013H1
Profit Sharing Proportion in Industrial Chain of Mobile Phone Game in China
Market Shares of Android Game Platforms in China (by Revenue), 2013Q1
Numbers of Games and Online Games in Mobile Game Platforms in China, 2013Q1
Development Course of Tencent Game
Revenue Breakdown of Tencent Game (by Business), 2013H1
Mobile Online Games Developed by Tencent Game
Mobile Phones Games of Yinhan
Development Course of Yinhan
Revenue and Net Income of Yinhan, 2011-2013
Mobile Phone Games of Locojoy
Cooperating Partners of Locojoy
“World OL” of Good Game
“Big Head’ of Playcrab
“Dragon Force” of Digital Cloud
“The Legend of King” of Linekong
Development Course of Wistone
Revenue of “War 2 Victory” of Wistone, 2009-2013
Mobile Phone Games of Wistone
Main Operating Indiators of Muhenet, 2012-2013
Introduction of PinIdea
“Shenxiandao” of PinIdea
Major Partners of More Fun 
Development Course of More Fun
Major Mobile Phone Games of More Fun
Operation of Major Mobile Phone Games of More Fun by June 2013
Equity Structure of More Fun
Assets and Liabilities of More Fun, 2012-2013
Revenue and Net Income of More Fun, 2012-2013
Revenue Breakdown of More Fun (by Mobile Phone Games), 2012-2013
Revenue Breakdown of More Fun (by Marketing Channels), 2012-2013
Release Plan for Mobile Phone Games of More Fun
Major Partners of Ourpalm
Development Course of Ourpalm
Mobile Phone Games of Ourpalm
Game Portals and Channels of Ourpalm
Revenue and Net Income of Ourpalm, 2010-2013
Revenue Breakdown of Ourpalm (by Business), 2011-2013
Revenue Breakdown of Ourpalm (by Regions), 2011-2013
Gross Margin of Ourpalm, 2013H1
Revenue and Net Income of Ourpalm, 2013E-2016E
Partners of EGLS
Mobile Phone Games of EGLS
Major Mobile Phone Games of Magic Universe
Revenue Breakdown of Magic Universe (by Mobile Phone Games), 2011-2013
Assets and Liabilities of Magic Universe, 2011-2013
Revenue and Net Income of Magic Universe, 2011-2013
Magic Universe’s Revenue from Top 5 Clients and % of Total Revenue, 2013H1 
Development Course of Bewinner Communications
Revenue and Net Income of Bewinner Communications, 2009-2013
Gross Margin of Bewinner Communications (by Business), 2012
Revenue Structure of Bewinner Communications (by Businesses), 2011-2012
Revenue Structure of Bewinner Communications (by Regions), 2009-2012
Revenue of Mobile Phone Games and Its YoY Change of Bewinner Communications, 2008-2012
Major Mobile Phone Games of Gamecomb of Bewinner Communications
Bewinner Communications’s Procurement from Top 5 Suppliers and % of Total Procurement, 2012
Bewinner Communications’s Revenue from Top 5 Clients and % of Total Revenue, 2012
R&D Costs and % of Total Revenue of Bewinner Communications, 2009-2012
Construction Progress of Mobile Internet Industrial Park of Bewinner Communications
Revenue and Net Income of Bewinner Communications, 2013E-2016E
Development Course of Chukong Technolohies
Mobile Entertainment Communities of Feiliu Jutian Technology
Major Mobile Phone Games of Feiliu Jutian Technology
Operation of Feiliu Jutian Technology, 2012-2013
Major Mobile Phone Games of GFan
Development Course of iDreamsky Technology
Major Mobile Phone Games of iDreamsky Technology
Major Partners of CMGE China
Development Course of CMGE China
Revenue and Net Income of CMGE China, 2010-2013
Revenue Breakdown of CMGE China (by Businesses), 2010-2013
Operating Data of CMGE China, 2010-2012
Development Course of Perfect World
Revenue and Net Income of Perfect World, 2009-2013
Revenue Structure of Perfect World (by Businesses), 2008-2012
Revenue Structure of Perfect World (by Businesses), 2012-2013
Revenue and Net Income of Perfect World, 2013E-2016E
Parners of Play.cn
Development Course of Play.cn
Number of Registered Users and Game Downloads of Play.cn, 2010-2012
Major Mobile Phone Games Introduced by Play.cn, 2012-2013
Users’ Payment of Play.cn
Cooperationg Case of 9game.cn
Operaing Data of sj.91.com
Revenue of sj.91.com and Its % of Total Revenue of NetDragon Websoft Inc., 2010-2013
Revenue and Net Income of sj.91.com, 2013E-2016E
Development Course of d.cn
Parners of d.cn
Market Size of Mobile Phone Game in China, 2013E-2016E
Market Size of Mobile Online Game in China, 2013E-2016E

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