SHENZHEN, China, Aug. 29, 2011 /PRNewswire via COMTEX/ -- Winner Medical Group Inc. /quotes/zigman/114644/quotes/nls/wwin WWIN +4.14% , a leading manufacturer of medical dressings, medical disposables and non-woven fabric made from 100% natural PurCotton® products in China, today announced that the Company partners with two strategic individual investors to establish Shenzhen PurCotton E-Commerce Co., Ltd.("PurCotton E-Commerce"), aiming to further build PurCotton® brand and deliver high quality cotton consumer products. The business registration of PurCotton E-Commerce, an entity located in Shenzhen, is in the process.

PurCotton E-Commerce is expected to offer customers a broad array of quality consumer products made of 100% cotton, including feminine care, mom and baby care, home care and medical care, all of which stand out for their safeness, healthiness, comfort, eco-friendliness and uniqueness, a strong reflection of "Let medical products close to our life and let PurCotton take care our health." The establishment of PurCotton E-Commerce represents a strategic step by Winner Medical to deliver its retail products and services by internet to consumers nationwide and it also represents an excellent supplement to the Company's existing offline channels including retail stores and super markets.

According to the cooperation agreement signed by the Company and the two strategic individual investors, the Company will hold 70% shares of PurCotton E-Commerce, with the remaining 30% held by other two parties mentioned. This forms good dynamics among three parties: Winner Medical, enjoying an integrated supply chain, has strong research and development capabilities that ensure quality medical-grade consumer products and the other two parties are veterans in e-commerce field and experienced in operating online projects involving consumer products. Meanwhile, they have a good understanding of internet operation and brand needs and have affluent resources and network in e-commerce field.

Mr. Jianquan Li, President and Chief Executive Officer of Winner Medical, comments: "in the past more-than-a-year initiation of PurCotton® consumer products, the Company has been gaining experience and progress. Now, by leveraging the advantages from Winner Medical and the other two partners, the Company can provide professional, safe and prompt online purchasing service in addition to its existing offline sales channels which offer product recognition, experiencing and purchasing service." "At the same time, we will capitalize on the online platform run by PurCotton E-Commerce, www.purcotton.com , to offer our customers more quality products and services while using our flagship store in Taobao.com for sales expansion and brand awareness. We believe that with the solid agreement with our partners, PurCotton E-Commerce will develop rapidly, perfecting sales channels for PurCotton® consumer products and building PurCotton® brand among consumers." Mr. Li added.

About Winner Medical:

Winner Medical is a leading medical disposable products manufacturer in China, with business operations consisting of manufacturing, researching, developing and marketing cotton-based medical dressings and medical disposables, as well as consumer products. The Company has fourteen wholly-owned operating subsidiaries and three joint ventures, which manufacture tailored medical disposables and dressings, as well as non-woven fabric made from 100% natural cotton. With a vertically integrated supply chain ranging from spinning fabric to finished goods, the Company provides its customers with a wide range of products, from surgical and wound care to consumer products. The Company sells and markets its medical products and 100% natural cotton non-woven jumbo rolls in China and abroad. For nine consecutive years, the Company has been ranked as one of the top medical dressing exporters in China, with the United States, Europe, China and Japan being its most important markets. In addition, the Company distributes finished cotton non-woven consumer products under its own "PurCotton" brand name in China. With more than 20 years of international experience in the medical dressings and disposables field, the Company has a deep market understanding. This provides Winner Medical with a solid foundation upon which it plans to expand by growing its medical grade 100% cotton retail business. To learn more about Winner Medical, please visit Winner Medical's website at: http://winnermedical.investorroom.com .

Forward-Looking Statements:

This press release contains certain statements that may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included herein are "forward-looking statements" including statements regarding Winner Medical and its subsidiary companies' business strategy, plans and objectives and statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions. Although Winner Medical believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions and involve known and unknown, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Winner Medical's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in Winner Medical's periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to Winner Medical or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, Winner Medical does not assume a duty to update these forward-looking statements.