The traditional home appliance chain Suning Appliance was considering taking “Appliance” out from its name for greater business scope. Suning said that its president Zhang Jindong told reporters during the annual national congressional session that Suning Appliance was thinking to remove “Appliance” from its current name, aiming to become a combination of “Wal-Mart and Amazon”.
Suning will put heavy focus on its e-commerce channel Suning Yigou. According to its plan, Suning Yigou will have a 4-5 fold increase on its sales volume, strengthen its leading position in Chinese home appliance and 3C (computer, communication and consumer electronics) markets and expand its working staff to 3,000 in 2012.