ROVIO Entertainment Oy, creator of the "Angry Birds" mobile phone game, is in talks with Chinese companies, including Baidu Inc and Sohu.com Inc to work in the world's biggest web market.

The discussions involve possible new methods of Internet distribution in China, Henri Holm, senior vice president at Rovio Asia, said on Thursday in Hong Kong, where he is based. The Finnish company is also in similar talks with Renren Inc, after starting work with Tencent Holdings Ltd, Sina Corp, Youku Inc and Qihoo 360 Technology Co, he said.

Rovio has recorded more than 100 million downloads for "Angry Birds" in China, helped by demand from users of Apple Inc's iPhone and iPad devices and phones running Google Inc's Android operating system.

China's biggest Internet companies such as Baidu and Tencent are adding wireless services to diversify from businesses focused on personal computers.

"The number of smart devices is growing exponentially" in China, Holm said. Downloads of the game will increase "dramatically" in the country this year, he said.

Tencent, Sina and Renren operate social-networking services in China. Baidu is owner of the most popular Chinese search engine.