Chunghwa Telecom (CHT) on May 27 announced the opening of Hami Apps, its online store Android smartphones applications, with more than 250 titles initially available for download.
Sources of the applications initially available for download consist of CHT's software engineers, Taiwan providers of content and independent software developers, CHT pointed out. About 50% of the applications are chargeable and the remaining are free with revenues to come from advertising, CHT indicated. CHT has designed an in-application advertising scheme for developers of free applications, but has not yet determined how to share advertising revenues, the company noted.
Hami, CHT's mobile value-added service platform, attracts more than six million visits a month and thus its user base is expected to become a potential customer base for Hami Apps, CHT pointed out. However, Hami Apps is also available for users other than CHT subscribers, CHT indicated.
|
Online application stores established by mobile telecom carriers in Taiwan |
|
|
CHT |
Taiwan Mobile |
Far EasTone Telecommunications |
Vibo Telecom |
|
Name of online store |
Hami Apps |
match Market |
S Mart |
iMarket (for cartoon, games); MuchMarts (for e-books) |
|
Time of opening |
May 2010 |
April 2010 |
October 2009 |
January 2010 |
|
Major handset operating system |
Android |
Android |
Android |
Android |
|
Number of applications available at present |
over 250 |
about 120 |
about 410 |
5 categories of service |
Source: Companies, compiled by Digitimes, May 2010