Motorola eyes quarter of China handset market

   Date:2006/12/31
Motorola, the world's second-largest cell phone maker, said it expects to claim a quarter of China's handset market by the end of this year.

Michael Tatelman, Motorola's corporate vice president of mobile devices, had previously said a 25 percent share was targeted in the "not-too-distant future."

In May, it had a 21 percent share of China's handset market.

"Our goal is to ensure than one out of four handsets sold in China are Motorola ... We'd certainly like to get very close to that one-in-four target by the end of this year," he said.

Tatelman, who said he agreed with third-party research estimates that China's handset market was growing by 25 to 30 percent a year, added that Motorola's share of the country's handset market was likely to grow faster than that rate.

Motorola competes against Nokia, the world's top cell phone seller and largest mobile phone maker in China with a 28.4 percent share in April, according to industry data.

The two global giants control about half of the China market, following an aggressive campaign to take back share from a field of homegrown rivals like Ningbo Bird and TCL Communication Technology Holdings, which had made major gains but have recently struggled to keep up.

Source:佚名

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号