Shanghai Media Group’s (SMG) subsidiary and China Mobile will soon lower the fees for mobile TV services.

“We will lower the fees for mobile TV starting from Nov 1,” Shanghai Dragon Mobile Media (DMTV) CEO Wu Chunlei said.

DMTV is a subsidiary of SMG that operates mobile data service with a specialty on streaming media services. DMTV and China Mobile would lower the monthly fee for their 'Oriental Dream World' mobile TV service from RMB 300 (USD 37.5) to RMB 10 (USD 1.25) starting from September 20. The fee adjustment did not happen at that time because DMTV "didn't coordinate well with China Mobile", Wu said.

Cable TV charges RMB 12 (USD 1.5) monthly on average in China. Mobile operators have been focusing on developing new services and applications to boost ARPU growth. However, the mobile operators will ultimately become 'big pipes' of the services run over their networks.

In 2005, DMTV started to develop its own mobile TV mini shows that were 3-5 minutes long.  The company now has 200,000 paying subscribers and 300,000 subscribers to content offered free of charge.

DMTV will soon merge with SMG's other subsidiary New Media to jointly develop the new media business, according to Wu.

Source:佚名