Zonbo Media, one of the largest new media film content providers in China, says it will establish a strategic alliance with Chengdu Media Group to create the first mobile phone film industry zone in China.

Chen Weiming, president of Zonbo Media, has told the local media that their plans for building the mobile phone film industry base has been approved by Chengdu Municipal Government, and it is designed to be a standard production site for mobile phone manufacturers, mobile phone films, mobile phone games, cartoons, accessory components suppliers and operators.

However, Chen has not disclosed the detailed amount to be invested on the project.

At present, there are up to 600 million mobile phone users in China. This is deemed to be a great potential for China's mobile phone film industry.