Coca-Cola (China) has announced that the company has replaced the PVC labels used on its full-line of products in China with the new environmental ones to reduce the pollution risks caused by improper handling in the recycling procedures.

Chinese local media reported that starting from 2007, Coca-Cola launched a campaign involving many departments to develop new environmental materials to replace the PVC labels. From 2010 to 2011, Coca-Cola established a non-PVC films supply chain in China.

Bai Changbo, vice president for public affairs and communication of Coca-Cola Greater China, told local media that replacing PVC with non-PVC ones is a specific move for Coca-Cola's realization of the sustainable packaging strategy on the sustainable development platform.

Coca-Cola is the first international beverage enterprise which removed the PVC labels from its full-line of products in China, said Zhao Yali, chairman of China Beverage Industry Association. They hope more enterprises will pay attention to packaging innovation and environmental protection, and work together to promote the sustainable development of the entire industry.

PVC, which is the abbreviation for polyvinyl chloride, contains elements that can reportedly increase the risk of cancer. Incineration of PVC waste will also produce cancer-causing dioxin and pollute the atmosphere.