Baidu Restructures Mobile Internet Business

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Chinese internet company Baidu (Nasdaq: BIDU) recently made a major adjustment to its mobile internet business, promoting the former mobile internet business division to the new mobile/cloud platform division, which will be overseen by VP for technology Wang Jin. The new division is divided into the cloud platform department, the mobile platforms department, the mobile products department, and mobile development department.

Li Mingyuan, former product VP for mobile browser developer UC Mobile, joined Baidu recently as senior director of the company's mobile products department, where he reports to Wang Jin. In 2007, Li was named Baidu's general manager of e-commerce business, where he oversaw the company's C2C e-commerce product. Li joined UC Mobile in 2010, where he was responsible mainly for the company's mobile SNS product UC Leyuan.

Former mobile internet business division GM Yue Guofeng confirmed to Tencent Tech that he had been appointed as the head of Baidu's mobile development department.

An industry insider revealed that the mobile products department would be responsible for a range of mobile internet applications. The mobile development department is responsible primarily for external partnerships, strategic planning, and reports on mobile internet data. The new cloud platforms department is responsible for related cloud computing services, while the mobile platforms department is in charge of core services including mobile services. Baidu has yet to confirm the description of the new departments.


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