CR Vanguard launched its initial step in Chengdu market of Sichuan Province on December 2 at its first Fun2-branded store in Chengdu 339 business complex. It also brought many famous brands into the store, such as HOLA, Yum! Brand and H&M. The new store is slated to open next October.
For many years, CR Vanguard developed from a supermarket and specialty store operator to a group running diversified business formats. In Chengdu, Fun2 store housed several of its own brands, such as BLT, Pacific Coffee, El Vivo and Voi_la!, further improving China Resources’ influence and competitiveness in the market.
CR Vanguard, one of China’s leading chain retailers, has a history of over 50 years in the industry and covers 100 cities in 29 provinces. It has rich managerial expertise in retail sector and boasts a large distribution network.