With the strategy of “Going out” for China construction machinery enterprises carried out, overseas marketing has become an important factor to evaluate the comprehensive competitive strength of the domestic construction machinery enterprises. According to the data shown, the export volume of SDLG is far ahead in the industry. And in the numerous overseas markets of SDLG, the Brazilian market has to be mentioned.
As the biggest construction machinery market in Latin America, the recent development of Brazil draws the world’s attention. The executive president Yu Mengsheng said: “In the next few years, the construction projects of Brazil will be carried out intensively, which will be transferred to the demand for construction machinery products.” According to the related data, in the first half year of 2011, both SDLG’s export volume to Brazil and its market share in Brazil rank the first in Chinese brands.