One of today's notable stocks on the rise is eLong (NASDAQ:LONG), up 2.1% to $13.41. The Dow Jones Industrial Average is now trading fractionally higher to 12,307 and the S&P is trading fractionally higher to 1,267.

eLong Inc. is an independent travel service company with a national presence across the Peoples' Republic of China. The Company uses Web-based distribution technologies and a 24-hour nationwide call center to provide consumers with travel information, and the ability to access hotel reservations at discounted rates at hotels in major cities across the country.

eLong (NASDAQ:LONG) has potential upside of 60.3% based on a current price of $13.41 and analysts' consensus price target of $21.50. The stock should find initial resistance at its 50-day moving average (MA) of $14.12 and further resistance at its 200-day MA of $17.54.

eLong share prices have moved between a 52-week high of $29.60 and a 52-week low of $12.18 and are now trading 10% above that low price at $13.41 per share. In the last five trading sessions, the 50-day moving average (MA) has fallen 1.9% while the 200-day MA has remained constant.