CR Vanguard started its Twelfth Five-Year Strategic Plan in 2011 and maintained its strong momentum, opening 935 new stores and realizing a sales volume of 82.7 billion yuan. For new openings, there were 61 hypermarkets, 7 Ole’-branded high-end supermarket, 4 BLT stores, 71 Pacific Coffee stores, 5 Chinese Arts & Crafts stores and 20 El Vivo⁺ pharmacies.

 

In 2011, CR Vanguard continued its expansion into new provincial markets like Jiangxi, Shandong hand Hunan with its multiple store formats, a move that laid solid foundation to fulfill its development strategies—“nationwide development with emphasis on various regions and coordination of different formats” and improved the retailer’s competitiveness in Chinese retail market.