While unveiling the third-genertion iPad with an improved processor, a higher-resolution display and faster wireless connectivity at a March 7 event, Apple also introduced an updated Apple TV set-top box with a new user interface.

The new Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and more in HD, Apple said. With iTunes in the Cloud, customers can purchase and play their favorite movies and TV shows from the iTunes Store, and watch them instantly on their HD TV.

The new Apple TV also features a simpler, refined user interface making it easier than ever to access users' purchased movies, TV shows and music with iTunes Match right from iCloud, Apple said. With AirPlay, users can stream or mirror their favorite content from their iPad or iPhone 4S to Apple TV.

The new version of the Apple TV will be available on March 16 for a suggested retail price of US$99 through the Apple online store, Apple's retail stores and authorized resellers. Second-generation Apple TV users can also install the new Apple TV user interface via a free software update, available now.