On March 7, the opening ceremony of 46th ITB Berlin was held in Berlin. Led by Vice Chairman of CNTA Zhu Shanzhong, Chinese tourism delegation composed of 110 members from 71 enterprises in over 20 provinces, districts and cities including Beijing, Tianjin, Inner Mongolia, Heilongjiang, Shanghai, Jiangsu, Fujian, Anhui, Shandong, Henan, Hubei, Hunan, Guangdong, Guangxi, Sichuan, Shannxi, Ningxia, Qinghai, Tibet and Xinjiang attended the exhibition.

Covering an exhibition area of 408 m2 and highlighting a theme of “China Happy & Healthy Tour”, China’s booth integrated Chinese elements into its beautiful and fashion design, combining practicality and functionality with Chinese style decoration. The newly-added independent exhibition zone for exhibitors provided a sound environment for business negotiation between exhibitors and clients, making China’s booth stand out in the Asia Hall. CNTA and exhibitors from above mentioned regions prepared superb promotional materials with rich contents for the exhibition and tourism enterprises planned abundant travel products and routes to offer diversified options to the clients, attracting lots of travel agents for negotiation. During the exhibition period, a large number of promotional materials were distributed and Chinese tourism products were welcomed generally. China’s booth was inundated with visitors from all walks of life for consultation and promotional materials, in addition, tea-making performance, Chinese martial art show and many other performances held there attracted lots of visitors.