Chrysler 300C may be available in China by June

   Date:2012-04-16 (Shanghai April 15) - The new Chrysler 300C, which is scheduled to make an appearance at this month's Beijing International Automotive Exhibition, is expected to be available for purchase in China as an import model by June, National Business Daily reported, citing a statement made by Chrysler Group (China) Sales Marketing and Public Relations Director Ding Ye.

Mr. Ding added that the Dodge brand will be completely phased out of the Chinese market.

The previous generation 300C was unable to gain widespread acceptance in the Chinese market, and was silently phased out. Chrysler hopes that the new 300C (pictured) will not be a repeat story, and will help improve the manufacturer's performance in the luxury segment. "Currently, the three major German manufacturers (Audi, BMW and Mercedes-Benz) clearly occupy the leading position in the luxury car market," Mr. Ding said.

According to various surveys conducted over the years, American manufacturers have managed to garner a strong brand image in the luxury market. However, the high costs of auto parts associated with purchasing imported models have posed a detriment to their performance in the segment.

Sales of Chryslers in China last year totaled 22,000 vehicles, 10,000 units more than the amount sold in 2010. However, the manufacturer faces some challenges this year in the form of official legislation aimed at limiting imports from the US. Chrysler will no doubt be making use of parent company Fiat's recent partnership with GAC Group.

"The 300C is a flagship model for Chrysler worldwide, and will lead the push into China," Mr. Ding said, adding that the manufacturer would introduce even more models in the future.

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