Wei Yushan, vice president of the Chinese Academy of Press and Publication, recently released the results of a national sample survey which revealed that the majority of readers in China are willing to pay an average price of RMB 3.5 for one e-book, with nearly half of those readers able to purchase an e-reader.

Wei disclosed that 75.3% of those surveyed preferred paperback or hard cover books, 11.8% preferred to read online, 9.4% preferred to read on their phones, and only 2.5% would opt to read on an e-reader.

Source:marbridgeconsulting