Global and China Non-ionic Cellulose Ether Industry Report, 2014-2016
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The global non-ionic cellulose ether production is dominated by the United States, Japan and other developed countries, especially Dow Chemical, Ashland and ShinEtsu master about 75% of methylcellulose (MC) and hydroxypropyl methyl cellulose (HPMC) market.

In 2006-2013, the global non-ionic cellulose ether capacity grew steadily at a CAGR of 8.69%, reaching 491,000 tons in 2013. In recent years, the momentum of global cellulose ether capacity growth mainly comes from the Asian market, particularly China. In 2013, China’s non-ionic cellulose ether capacity and output hit 195,000 tons and 154,000 tons respectively, of which, the MC/HPMC output approximated 133,000 tons.

In the United States, Western Europe and Japan, the profit of cellulose ether business is usually lower than economic benefits of reinvestment, and new factories are uncompetitive. However, the investment in the promising Chinese market is relatively low. As of the end of 2013, 10 Chinese non-ionic cellulose ether companies with the respective capacity of more than 10,000 tons had contributed 87.4% to the total non-ionic cellulose ether capacity in China; wherein, Shangyu Chuangfeng Chemical Co., Ltd. ranked first with 30,000 tons/a.

Judging from the downstream demand, the demand for building materials-use cellulose ether is the largest. In 2013, China’s non-ionic cellulose ether consumption amounted to 132,000 tons or so, of which building materials-use cellulose ether made 114,000 tons, accounting for 86.4% of the total consumption.

China’s construction industry will return to a rational and healthy development track under strict government control policies, still accompanied by a steady increase in the demand for building materials-use cellulose ether. It is expected that the Chinese non-ionic cellulose ether market size will attain RMB5.2 billion, and the consumption 160,000 tons in 2016.

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Global and China Non-ionic Cellulose Ether Industry Report, 2014-2016 by ResearchInChina mainly sheds light on the followings:
● Overview of the global non-ionic cellulose ether industry (including market size, market supply and demand, etc.);
● Development environment for China non-ionic cellulose ether industry (involving raw material market, policies, etc.);
● Size and forecast for the next three years, competitive landscape (capacity of top 15 companies), supply and demand, import and export of China non-ionic cellulose ether market;
● Market capacity, etc. of China non-ionic cellulose ether application industries (including building materials, pharmaceuticals, food additives, etc.);
● Operation, non-ionic cellulose ether business, etc. of international benchmarking enterprises such as ShinEtsu, Ashland and Dow Chemical;
● Operation, non-ionic cellulose ether business, etc. of 18 domestic non-ionic cellulose ether enterprises e.g. Shangyu Chuangfeng Chemical, Hercules Tianpu Chemicals, Shandong Ruitai Chemical, Shandong Head.

1 Introduction to Non-ionic Cellulose Ether 
1.1 Definition and Classification
1.2 Upstream and Downstream Industry Chain

2 Development Environment for China Non-ionic Cellulose Ether industry
2.1 Raw Material Market
2.1.1 Refined Cotton
2.1.2 Propylene Oxide
2.1.3 Caustic Soda
2.2 Policy

3 Global Non-ionic Cellulose Ether Market 
3.1 Market Size 
3.2 Supply and Demand
3.3 International Benchmarking Enterprises 
3.1.1 ShinEtsu 
3.1.2 Ashland  
3.1.3 Dow Chemical  

4 China Non-ionic Cellulose Ether Market
4.1 Development
4.2 Supply
4.3 Demand
4.4 Competition Pattern
4.5 Import and Export
4.5.1 Import 
4.5.2 Export

5 Demand of China Non-ionic Cellulose Ether Application Industry 
5.1 Building Materials 
5.2 Pharmaceuticals 
5.3 Food Additives

6 Key Enterprises in China
6.1 Shandong Head 
6.1.1 Profile
6.1.2 Operation 
6.1.3 Revenue Structure 
6.1.4 Gross Margin 
6.1.5 Clients and Suppliers 
6.1.6 R&D 
6.1.7 Non-ionic Cellulose Ether Business 
6.1.8 Prospects 
6.2 Shandong Yiteng New Material 
6.2.1 Profile
6.2.2 Operation 
6.2.3 Revenue Structure 
6.2.4 Gross Margin 
6.2.5 Clients and Suppliers 
6.2.6 Cellulose Ether Business 
6.2.7 Prospects 
6.3 Shandong Ruitai Chemical
6.3.1 Profile
6.3.2 Operation 
6.3.3 Revenue Structure 
6.3.4 Clients and Suppliers 
6.3.5 Non-ionic Cellulose Ether Business 
6.4 Gomez Chemical (China) 
6.4.1 Profile
6.4.2 Capacity 
6.5 Henan Tiansheng Chemical Industry 
6.5.1 Profile
6.5.2 Non-ionic Cellulose Ether Business 
6.6 Shandong Guangda Technology Development
6.6.1 Profile
6.6.2 Capacity 
6.7 Zouping Fuhai Technology Development 
6.7.1 Profile
6.7.2 Capacity 
6.8 Zhejiang Kehong Chemical
6.8.1 Profile 
6.8.2 Capacity 
6.9 Huzhou Mizuda Hope Bioscience  
6.9.1 Profile
6.9.2 Capacity 
6.10 Zhejiang Haishen Chem.  
6.10.1 Profile
6.10.2 Non-ionic Cellulose Ether Business 
6.11 Shangyu Chuangfeng Chemical 
6.11.1 Profile
6.11.2 Non-ionic Cellulose Ether Business 
6.12 Shandong Ningjin Dexin Cellulose
6.13 Shandong Sainuo Cellulose
6.14 Shijiazhuang Xinyuan Cellulose 
6.15 Shijiazhuang Ruixin Cellulose
6.16 Shijiazhuang Chenxun Cellulose
6.17 Shijiazhuang Eastern Cellulose 
6.18 Hebei Zhicheng Fine Chemical

7 Summary and Forecast 
7.1 Summary
7.2 Forecast
Classification of Non-ionic Cellulose Ether
China’s Non-ionic Cellulose Ether Raw Material Cost Structure, 2013
China’s Lint Refined Cotton Output, 2007-2012
China’s Cotton Linter Spot Price, 2010-2014
China’s Propylene Oxide Output, 2007-2013
Capacity of Major Propylene Oxide Enterprises in China, 2012 
China’s Propylene Oxide Price, Jan-Jul 2014 
China’s Caustic Soda Output and Growth Rate, 2005-2012
China’s Caustic Soda Apparent Consumption and Growth Rate, 2005-2012
China’s Caustic Soda Self-sufficiency Rate, 2005-2012
China’s 32% Ionic Membrane Caustic Soda Price, 2010-2013 
China’s Non-ionic Cellulose Ether Policies, 2008-2012
Global Non-ionic Cellulose Ether Market Size, 2006-2013 
Global Non-ionic Cellulose Ether Capacity, 2006-2013 
Global Non-ionic Cellulose Ether Consumption (by Product), 2006-2013
ShinEtsu’s Revenue and Net Income, FY2010-FY2014 
ShinEtsu’s Revenue Structure (by Product), FY2011-FY2014  
ShinEtsu’s Revenue Breakdown (by Region), FY2011-FY2014  
ShinEtsu’s R&D Costs and % of Total Revenue, FY2010-FY2014
Capacity of ShinEtsu’s Main Non-ionic Cellulose Ether Products, 2006-2013 
Ashland’s Revenue and Net Income, 2009-2013 
Ashland’s Special Additive Revenue Structure (by Industry), 2013   
Ashland’s Special Additive Revenue Structure (by Product), 2013
Ashland’s Special Additive Revenue Structure (by Region), 2013
Ashland’s R&D Costs and % of Total Revenue, 2009-2013   
Ashland’s Cellulose Product Sales, 2011-2013
Revenue and Net Income of Dow Chemical, 2009-2013 
Revenue of Dow Chemical (by Division), 2013
R&D Costs and % of Total Revenue of Dow Chemical, 2009-2013 
Main METHOCELTM Cellulose Ether Products of Dow Chemical
China's Non-ionic Cellulose Ether Market Size, 2006-2013 
China's Non-ionic Cellulose Ether Capacity, 2006-2013 
China's MC/HPMC Capacity, 2006-2013 
China's Capacity of HEC and Its Derivatives, 2006-2013 
China's Non-ionic Cellulose Ether Output, 2006-2013 
China's Non-ionic Cellulose Ether Output Structure (by Product), 2006-2013 
China's Non-ionic Cellulose Ether Consumption, 2006-2013
China's Non-ionic Cellulose Ether Demand Structure (by Product), 2013 
China's Non-ionic Cellulose Ether Demand Structure (by Industry), 2013 
Capacity of Major Non-ionic Cellulose Ether Manufacturers in China, 2013
China’s Non-ionic Cellulose Ether Import Volume and Value, 2011-2014
China’s Top 20 Import Sources of Non-ionic Cellulose Ether by Import Volume, H1 2014
China’s Non-ionic Cellulose Ether Export Volume and Value, 2011-2014
China’s Top 20 Export Destinations of Non-ionic Cellulose Ether by Export Volume, H1 2014
China’s Housing Construction Area and Completed Area, 2008-2013
China’s Output of Cement and Commercial Concrete, 2007-2013
China’s Demand for Building Materials Grade Cellulose Ether, 2009-2016E  
China’s Pharmaceutical Adjuvant Market Size, 2008-2012 
China’s Demand for Pharmaceutical Grade Cellulose Ether, 2009-2016E
China’s Food Additive Output, 2006-2011
Revenue and Net Income of Shandong Head, 2011-2013
Cellulose Ether Revenue Structure of Shandong Head (by Type), 2011-2013
Revenue Structure of Shandong Head (by Region), 2011-2013
Cellulose Ether Gross Margin of Shandong Head (by Type), 2011-2013   
Shandong Head’s Combined Procurement from Top 5 Suppliers and % of Total Procurement, 2011-2013  
Shandong Head’s Procurement from Top 5 Suppliers and % of Total Procurement, 2013   
Shandong Head’s Combined Revenue from Top 5 Clients and % of Total Revenue, 2011-2013
Shandong Head’s Revenue from Top 5 Clients and % of Total Revenue, 2013   
R&D Costs and % of Total Revenue of Shandong Head, 2011-2013
Cellulose Ether Revenue of Shandong Head (by Type), 2011-2013 
Building Materials Grade Cellulose Ether Output, Sales Volume and ASP of Shandong Head, 2011-2013  
Building Materials Grade Cellulose Ether Sales Volume of Shandong Head (by Channel), 2011-2013 
Food and Pharmaceutical Grade Cellulose Ether Output, Sales Volume and ASP of Shandong Head, 2011-2013  
Food and Pharmaceutical Grade Cellulose Ether Sales Volume of Shandong Head (by Channel), 2011-2013    
Revenue and Net Income of Shandong Head, 2013-2016E   
Revenue and Net Income of Yiteng New Material, 2011-2013
Revenue Structure of Yiteng New Material (by Product), 2011-2013
Revenue Structure of Yiteng New Material (by Region), 2011-2013
Gross Margin of Yiteng New Material (by Product), 2011-2013
Yiteng New Material’s Combined Procurement from Top 5 Suppliers and % of Total Procurement, 2011-2013  
Yiteng New Material’s Procurement from Top 5 Suppliers and % of Total Procurement, 2013
Yiteng New Material’s Combined Revenue from Top 5 Clients and % of Total Revenue, 2011-2013 
Yiteng New Material’s Revenue from Top 5 Clients and % of Total Revenue, 2013
Number of Clients (by Type) of Yiteng New Material, 2011-2013
Client Distribution of Yiteng New Material, 2011-2013
HPMC Output, Sales Volume and ASP of Yiteng New Material, 2011-2013  
PAC Output, Sales Volume and ASP of Yiteng New Material, 2011-2013  
HPMC Sales Volume (from New Clients) and % of Yiteng New Material, 2011-2013
PAC Sales Volume (from Major Clients) of Yiteng New Material, 2011-2013
Sales Volume of Yiteng New Material (by Region), 2011-2013  
Revenue and Net Income of Yiteng New Material, 2013-2016E
Revenue and Net Income of Ruitai Chemical, 2007-2011
Revenue Structure of Ruitai Chemical (by Product), 2007-2009  
Revenue Structure of Ruitai Chemical (by Region), 2007-2009  
Ruitai Chemical’s Procurement from Top 5 Suppliers and % of Total Procurement, 2007-2009
Ruitai Chemical’s Combined Revenue from Top 3 Clients and % of Total Revenue, 2007-2009
Non-ionic Cellulose Ether Revenue of Ruitai Chemical (by Product), 2007-2009 
Sales Network of Gomez Chemical (China)     
Sales Network of Shandong Guangda Technology Development    
Sales Network of Zouping Fuhai Technology Development      
Sales Network of Zhejiang Haishen Chem. 
Sales Network of Shandong Sainuo Cellulose 
Sales Network Shijiazhuang Ruixin Cellulose
China’s Non-ionic Cellulose Ether Consumption, 2013-2016E   
Non-ionic Cellulose Ether Market Size, 2006-2016E  

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