How Does Market Share Analysis Work?
Our approach to Market Share Analysis combines primary surveys and vendor briefings with secondary research such as public financial disclosures, industry trade association material and government statistics.
Multiple data points ensure that the statistics we report are objective and accurate.
Our market share methodology has quality checks in place to make sure potential double-counting across sectors doesn’t happen. It’s another process we have in place to ensure that we accurately quantify market share, helping you make the most informed decisions possible.
Any estimate of market share – whether based on revenue or another metric – is a combination of fact and expert judgment; backed by a methodologically sound research process. Clients are assured that even when we diverge from our standard of revenue-based share that our estimates are well supported.
How Do Market Forecasts Work?
Our Market Forecasts use primary surveys, inquiry analysis and secondary sources to help you fully understand a market’s future spending pattern
Forecasts track the complete industry chain, allowing us to reconcile top-down and bottom-up approaches to market forecasting. And they are more than a quantitative exercise. Quarterly data includes analysis and a summary of how we believe market trends will play out.
Means of Quality Control
In China, Quality Control can easily slip. ResearchInChina uses the following means to maintain quality control:
First, the project that ResearchInChina undertakes, as detailed in this proposal, will be feasible to accomplish within the given timeline, and the Client will know what to expect from the study.
Complete understanding. This means that ResearchInChina will intensively communicate with the Client to completely understand the subject matter and the Client’ precise requirements, in order to best meet these requirements. ResearchInChina will communicate with the Client frequently, and on-demand, to ensure that the Client’ needs are being met, and that the Client is kept up-to-date on the project.
Project Management. This project will be managed by ResearchInChina principals, whose experience and qualifications are outlined above. ResearchInChina uses an established project management process proven effective in China.
The Right Team. ResearchInChina will insure that the right team of analysts is assigned to this project. All of these have worked on custom projects previously.
Analyst Education. Before the research process begins, analysts will be trained on the particularities of the project, the technical side in particular. ResearchInChina analysts are experienced in industrial research, and most have engineering backgrounds, but such training remains necessary to ensure complete familiarity in order to interview and research more effectively.
Analyst Interview Ability. All ResearchInChina analysts are trained to conduct interviews in an effective and professional manner. This applies to both phone and in-person interviews. Moreover, the majority of analysts that will be assigned to this project have experience conducting interviews in other provinces.
ResearchInChina Information Verification. Once information has been collected, ResearchInChina uses a system of verification and cross-checking to best ensure that the information is valid. In general, it is best to receive the same information from more than one source. We realize that this cannot be done for all information, but we carry out this process systematically so that all the information that can be verified is verified. Moreover, we state in the report if there is information whose reliability is questionable, and to what degree. For statistical analysis, ResearchInChina uses the most recent version of SPSS Statistical Software as well as internal Excel models and Access databases, and designs research to obtain the maximum feasible level of reliability.