To benefit consumers after the state policies concerning home appliances expired, Gome started “Subsidy for Energy-Saving Home Appliances” last week and offered a further 10% discount to its customers holding “Subsidy Card”. The program attracted attention from a great number of people who booked their “Subsidy Card” through telephone. Gome began to issue the card in its stores today.
 
“We answer nearly one hundred booking calls every day. Many customers paid great heed to the event, which could give as high as 400 yuan worth of discount for a single product,” said a representative from the retailer.

Source:chinaretail.org