Global and China CMOS Camera Module Industry Report, 2011-2012
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The CMOS camera module is mainly composed of four parts: CMOS image sensor, Lens, Camera module and VCM.

CMOS image sensor offers the highest price among the four parts, with the cost roughly accounting for 30-50% of the entire CMOS camera module.

In 2011, the blockbuster in the CMOS image sensor industry was that Sony defeated Omnivision and won the iPhone 4S 8 megapixel main camera orders from Apple.

Omnivision has been the partner with Apple for many years. But sure enough, Sony technically outperforms Omnivision owning to its professional DSLR-based CMOS image sensor technology that ensures better image quality. iPhone 4S employs Sony’s IMX145 image sensor with 1.75-μm structure and 90 nm manufactured process as well as ceramic package using flip chip and gold stud ball technique.

Definitely, the next-generation iPhone will still apply the image sensors made by Sony. The choice made by Apple is out of consideration for goods supply capability apart from the image quality. Omnivision, as an IC design company, is only responsible for the design of CMOS image sensor and designates the Taiwan-based TSMC as its sole OEM. Unlike Omnivision, Sony can conduct independent production, possessing four 8-inch wafer fabs.

TSMC, the world’s largest wafer foundry, enjoys the market share nearly 50%, with the share in high-end market exceeding 80%. Moreover, Omnivision is not the VIP customer of TSMC, so it will very likely keep Omnivision at bay when TSMC suffers capacity shortfall. On the supplier list published by Apple in 2012, Omnivision is not included. Thus, there is high possibility that Apple’s new-generation iPad camera module has employed CMOS image sensors made by Samsung or Sony.

For Sony, the identification from Apple generated great advertising effect. Many industrial pioneers have been attracted to order CMOS image sensors from Sony. In 2011, Sony enjoyed a market share of around 12% in mobile phone CMOS image sensor industry, and the figure in 2015 is expected to be 30%.

In the lens domain, all manufacturers are confronted with profit straits. This is a labor-intensive industry and veteran employees are more than ever in shortage, which is especially obvious in the production bases located in Chinese mainland. On the one hand, the labor cost is increasing; and on the other hand, the raw materials upstream saw price hike in 2011. By contrast, the lens below 8MP witnessed drop in price because of tough competition.

In 2011, the revenue of medium-and small-scale lens manufacturers fell to varied extent, with their profits plummeting. But it was not the case for Taiwan-based Largan Precision and Genius Electronics Optical, both of which saw soaring increase in revenue. The two firms contracted all the lens business for Apple’s camera module. In particular, Largan Precision dominated the high-end market, while Genius Electronics Optical occupied middle-and low-end market. Genius Electronics Optical, the revenue of which grew by 136% in 2011, is the leading iPad camera module lens provider and the only supplier of iPhone VGA camera module lens. Nonetheless, the gross margin of the two declined.

In the camera module field, benefiting from “Apple effect”, the business of LG Innotek, as the major provider of camera module for Apple, grew by more than 100% compared to less than 10% in the entire industry in 2011. The three camera module suppliers approved by Apple include LG Innotek, Sharp, and Primax.

Sharp, also as the major supplier of Nokia, is the second supplier of Apple. For the Taiwan-based Primax Electronics Ltd focuses on low-end products. Furthermore, Vistapoint under Flextronics once served as Apple’s supplier. But the rising wages in Chinese Mainland forced it to sell its plant located in Zhuhai and narrow the business scale in March 2012. Vistapoint has been excluded in the supplier list published by Apple in 2012.

Operating Revenue of Leading CMOS Camera Module Manufacturers, 2011
1 Status Quo and Trend of CMOS Camera Module
1.1 CMOS Camera Module Market
1.2 CMOS Image Sensor Package
1.3 WLP CMOS Camera Module
1.4 TSV Packaging
1.5 Re-flow Camera Module
1.6 CMOS Camera Module Industry Chain
1.7 Backside Illumination Pixel Technology

2. CMOS Camera Module Market
2.1 Laptop Computer Market
2.2 Tablet PC Market
2.3 China Laptop Computer Market
2.4 DSC Market
2.5 Mobile Phone Market
2.6 Smartphone Market

3 CMOS Image Sensor 
3.1 Industry Pattern
3.2 Samsung/Samsung Electro-Mechanics
3.3 STMicroelectronics
3.4 Sharp
3.5 Toshiba
3.6 Omnivision
3.7 Aptina
3.8 Sony

4 CMOS Camera Lens
4.1 Mobile Phone Camera Lens Market
4.2 Shipment of Mobile Phone CMOS Camera Module Lens Manufacturers in China, 2011
4.3 Laptop and Tablet PC-used Camera Lens Market
4.4 Largan
4.5 GSEO
4.6 Asia optical
4.7 Newmax
4.8 Excellence Electro-Optical
4.9 Sunny
4.10 Kantatsu
4.11 Tamron
4.12 Hitachi Maxell
4.13 Diostech
4.14 Sekonix
4.15 Kolen Optical
4.16 Phenix Optical
4.17 Fujinon
4.18 Glory
4.19 Hokugang
4.20 KMOT

5 Camera Module Assembly
5.1 Industry Pattern
5.2 Supply Relation between Camera Module Vendors and Mobile Phone Brands
5.3 Shipment of CMOS Camera Module Vendors in China, 2011
5.4 Liteon-Semi
5.5 Chicony
5.6 Vista Point Technologies
5.7 Hon Hai
5.7.1 Champ Technology Optical
5.7.2 Primier Foshan
5.7.3 Fu Jing Precision Industry Jincheng
5.8 LG Innotek
5.9 Mitsumi
5.10 Truly Opto-electronics
5.11 BYD
5.12 Liteon
5.13 Primax

6.1 Profile
6.2 Industry Pattern
6.3 Shicoh
6.4 Hysonic
6.5 Nidec Sankyo
6.6 Jahwa
CMOS Sensor Shipment, 2010-2014
Shipment of CMOS Camera Module by Application, 2009-2011
Shipment of CMOS Camera Module by Pixel, 2009-2011
Packaging Types of CMOS Camera Module, 2006-2012
Schematic Map of WLP CMOS Camera Module
Manufacturing Process of WLP CMOS Camera Module
Shipment of Wafer for TSV CMOS Image Sensor, 2006-2012
Mobile Phone Camera Module with TSV Packaging
TSV Roadmap of CMOS Image Sensor
Toshiba’s Reflow Camera Modules
Camera Module Packaging Types Supporting Reflow
Lens Types Supporting Reflow
Industrial Chain of Mobile Phone Camera Module
Global Shipment and Growth Rate of Laptop Computers, 2007-2013
Shipment of Major Laptop Computer Manufacturers Worldwide, 2010-2011
Market Shares of Major Laptop Computer Manufacturers Worldwide, Q4 2010-Q1 2012
Shipment of Netbook, iPad and Tablet PC, 2008-2012
Shipment of China Laptop Computer Market, 2003-2011
Market Shares of Major Laptop Computer Vendors by Shipment in China, 2009-2011
Shipment of Digital Cameras, 2004-2011
Pixel Distribution of Camera Phones Worldwide, 2007-2013
Shipment of Autofocus Camera Phones, 2007-2013
Mobile Phone Shipments Worldwide, 2007-2014
Mobile Phone Shipment and YOY Growth Rate Worldwide, Q1 2009-Q4 2011
CDMA/WCDMA Mobile Phone Shipment by Region, Worldwide, 2010-2012
Smartphone Shipment of Major Mobile Phone Brands Worldwide, 2010-2011
Market Share of Smartphone OS, 2011
Penetration of Smartphone Market by Region Worldwide, 2008-2015
Market Share of CMOS Image Sensor Manufacturers Worldwide (by Shipment), 2010-2011
Market Share of CMOS Image Sensor Manufacturers Worldwide (by Revenue), 2010-2011
Market Share of CMOS Image Sensor Manufacturers for Mobile Phone (by Shipment), 2009-2011
Revenue of Samsung Electro-Mechanics by Division, 2010-2012
Revenue of SEMCO by Division, 2010-2011
OMS Business Revenue and Operating Margin of Samsung Electro-Mechanics, Q1 2010-Q4 2012
Downstream Applications of Samsung’s OMS Division, Q4 2011
Camera Module Sales of Samsung Electro-Mechanics and Operating Income of Its OMS Division, 2008-2012
Mobile Phone Camera Module Revenue by Samsung Electro-Mechanics by Pixel, 2010-2011
ST Organization
ST Revenue by Application, 2011
CMOS Image Sensor Roadmap of Toshiba
TSV Camera Module Sketch map of Toshiba
Shipment of Omnivision, FY2002-FY2012
Revenue of Omnivision by Application, Q1FY2010-Q1FY2012
Gross Margin, Operating Margin and Net Profit Margin of Omnivision, Q1 FY2010-Q1 FY2012
Revenue and Gross Margin of Omnivision, FY2005-FY2012
Revenue and Operating Margin of Omnivision, FY2005-FY2012
Revenue of Omnivision by Region, FY2008-H1 FY2012
Assets of Omnivision by Region, FY2008-H1 FY2012
Products Overview of Omnivision
Supply Chain of Omnivision
Shipment of Omnivision by Pixel, Q1 FY2011-Q4 FY2011
Organization of Sony’s Semiconductor Business Division
Market Share of Sony Image Sensor (Quantity)
Market Share of Sony Image Sensor
Capacity Expansion Plan of Sony Image Sensor
Revenue and Gross Margin of Largan, 2004-2012
Revenue and Operating Margin of Largan, 2004-2012
Revenue and Gross Margin of Largan, Q1 2010-Q1 2012
Revenue and Operating Margin of Largan, Q1 2010-Q1 2012
Monthly Revenue of Largan, Feb.2010-Feb.2012
Revenue of Largan by Product, 2005, 2008, 2009, and 2010-2012
Mobile Phone Camera Module Shipment by Pixel of Largan, 2006-2012
Revenue of Largan by Pixel, 2010-2012
ASP of Products of Largan, 2010-2012
Customer Structure of Largan, 2008
Customer Structure of Largan, 2009
Customer Structure of Largan, 2010-2012
Revenue and Gross Margin of GSEO, 2005-2012
Revenue and Operating Margin of GSEO, 2005-2012
Monthly Revenue of GSEO, Feb.2010-Feb.2012
Revenue of GSEO by Pixel, 2009-2012
Shipment of GSEO by Pixel, 2009-2011
Revenue and Gross Margin of Asia Optical, 2004-2010
Revenue and Operating Margin of Asia Optical, 2004-2010
Revenue of Asia Optical by Product, 2007-2011
Mobile Phone Camera Module Products of Asia Optical
Revenue and Gross Margin of Newmax, 2007-2012
Revenue of Newmax by Product, Q1 2010-Q4 2011
Revenue and Gross Profit of Excellence Electro-Optical, 2006-2012
Monthly Revenue of Excellence Electro-Optical, Feb.2010-Feb.2012
Revenue and Gross Margin of Sunny, 2004-2011
Main Customers of Sunny
Distribution of Sunny’s Plants
Revenue of Sunny by Application, 2009-H1 2011
Revenue of Sunny by Division, 2009-H1 2011
Gross Margin and Net Profit Margin of Sunny by Division, 2009-H1 2011
Mobile Phone Products of Sunny by Pixel, 2011
Revenue and Operating Income of Tamron, 2006-2011
Revenue of Tamron by Product, 2007-2011
Operating Income of Tamron by Product, 2007-2011
Organization of Diostech
Production Lines of Diostech
Customers of Diostech
Revenue and Gross Margin of Sekonix, 2002-2011
Revenue of Sekonix by Product, 2009-2011
Revenue of Sekonix by Pixel, 2008-2014
Roadmap of Kolen Optical
Revenue and Net Income of Phenix Optical, 2007-2011
Revenue and Gross Margin of Glory, 2006-2011
Monthly Revenue of Glory, Feb.2010-Feb.2012
Monthly Revenue of Hokugang, Feb.2010-Feb.2012
Revenue and Operating Income of KMOT by Product, FY2011-Q1-Q3, FY2012
Main Suppliers of Nokia Camera Module, 2009-2011
Main Suppliers of Samsung Camera Module, 2009-2011
Main Suppliers of LG Camera Module, 2011
Main Suppliers of Apple CMOS Camera Module, 2011
Revenue and Gross Margin of Liteon-Semi, 2003-2010
Revenue and Operating Margin of Liteon-Semi, 2003-2010
Revenue of Liteon-Semi by Business, 2008-2010
CMOS Camera Modules of Liteon-Semi for Mobile Phone
Revenue and Gross Margin of Chicony, 2005-2011
Revenue and Operating Margin of Chicony, 2005-2010
Revenue of Chicony by Product, 2009-2011
Revenue and Operating Margin of LG Innotek, 2006-2011
Revenue of LG Innotek by Product, Q4 2010-Q4 2011
Revenue of LG Innotek by Product, 2009-2012
Camera Module Revenue of LG Innotek, Q4 2009-Q4 2011
Camera Module Revenue of LG innotek by Pixel, Q1-Q4, 2011
Revenue and Operating Margin of Mitsumi, FY2006-FY2011
Revenue of Mitsumi by Product, FY2006-FY2011
Production Capacity of Truly Opto-electronics
CSP Capability of Truly Opto-electronics
COB Capability of Truly Opto-electronics
Camera Module Roadmap of Truly Opto-electronics
Product Roadmap of CMOS Camera Module of Truly Opto-electronics for Automotive Use
Revenue and Operating Margin of Liteon, 2005-2011
Revenue and Operating Margin of Primax, 2008-2012
Revenue of Primax by Division, 2007-2011
Monthly Revenue of Primax, Feb.2010-Feb.2012
Graph of VCM
Cross-sectional View of VCM
Market Share of VCM Manufacturers Worldwide (by Revenue), 2011
Revenue and Operating Margin of Shicoh, 2005-2011
Revenue and Operating Income of Hysonic, 2006-2011
Main Products of Hysonic, 2010
Customer Structure of Hysonic, 2011
Revenue and Operating Margin of Nidec Sankyo, FY2004-FY2012
Revenue of Nidec Sankyo by Product, FY2010-FY2011
Revenue and Operating Margin of Jahwa, 2005-2012
Revenue of Jahwa by Product, 2005-2012

Market Shares of Digital Camera Brands Worldwide, 2009-2011
Market Shares of Manufacturers of CMOS Image Sensor for Monitoring, 2009-2011
Market Shares of Manufacturers of CMOS Sensor for NB/WEB, 2009-2011
Market Shares of Manufacturers of CMOS Sensor for Automobile, 2009-2011
Mobile Phone Camera Modules of Samsung Electro-Mechanics
CMOS Image Sensors of ST
CMOS Camera Modules of Sharp
Common Product Features of CMOS Image Sensors of Toshiba
Products Overview of Aptina
Shipment of Major Mobile Phone Camera Lens Vendors Worldwide, 2009-2011
Shipment of Mobile Phone CMOS LENS Vendors in China
Shipment of Chinese Bases of Major Manufacturers of PC Camera, Notebook, Game Console and Tablet PC used Camera Lens, 2011
Capacity of Sunny, 2007-H1 2010
Capacity Utilization of Sunny, 2009-H1 2011
Mobile Phone Camera Modules of Kantatsu
Mobile Phone Camera Modules of Sekonix
Revenue and Operating Income of Kolen Optical, 2007-2012
Revenue, Gross Profit and Operating Income of Hokugang, 2006-2010
Market Share of Key CMOS Camera Module Manufacturers, 2011
Financial Data of Mainland Subsidiaries of Chicony, 2010
Financial Data of Hon Hai’s Major Subsidiaries in Optics Field, 2010
Selected Financial Data of Mitsumi’s Subsidiaries in China, 2008
Mobile Phone Camera Module Roadmap of Truly Opto-electronics
Camera Modules of BYD
Overseas Subsidiaries of Jahwa

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