“Sales goal of JAC of year 2015 is 700 thousand, and figure for year 2017 is 1 million.” ZHANG Xianhua, vice director of JAC strategy and marketing management tells media. The different between JAC and others automobile companies is although JAC is a local government owned company with limited resource, it has its full catalog of automobile product, which includesheavy truck, middle truck, light truck, mini truck, chassis, engine and passenger car etc.

Thesales goal is far from “twelfth 5 years plan” of JAC which is introduced in year 2010.

In Dec year 2010, JAC confirms that the company will realize 1.6 million sales in its “twelfth 5 year plan”, and will realize 10 billion CNY. The company will achieve its transmit from China made to China brand. Meanwhile, Light truck of JAC will realize 450 thousand sales at the end of the “twelfth five year plan”, and listed into top 3 sales around the world. Light commercial car, which includes light truck and bus chassis, shall reach 470 thousand sales.

ZHANG Xianhua explains for the new adjustment of JAC that investment, export and consume is not good enough from the perspective of macro economy environment. Economy growth decline obviously, and new urbanization cannot work out in a short while. Meanwhile, policy of automobile industry becomes sticker. It asks more challenge for China owned brand. What’s worse, joint venture expand deeper down narrowed space for China owned brand.

JAC lower its sales based on its clear view of automobile industry development in the future. Year 2010, automobile companies are optimizing about the industry future when the industry is bursting out. It is expected to have more than 30 million cars sales scale in year 2015. Some automobile companies, such as JAC have expanded its capacity during year 2010 to year 2011. However, golden times havegone since year 2012.

“China owned brand shall keep head low. There is not shortcut. Decline price exchange for market share period has gone. Service and product quality take more and more important for market sharing taking.There is no other way out.” XIANG Xingchu, general manager of JAC tells reporter.

JAC focused on commercial car at this moment. As a company starting from light commercial car, JAC will reduce its loss and non-profitable investment year by year. “We shall invest into light truck etc. commercial cars, but cut passenger car infrastructure investment.” XIANG Xingchu says.

Source:Gasgoo