Compared with March, the MPV market has a generally poor performance in April. The greatest fall belongs to SGMW Hongguang and Baojun 730. The monthly sales of Baojun 730 decreases from 40,000 units in January to 15,100 units in April. SGMW Hongguang also drops 15,900 units’ sales in April. With SGMW’s efforts, consumers are turning to SUV market. Some analysts say the price war between auto companies will result in dropping sales of MPV models.

 

With sales volume increasing in April, GL8 return to top 10. Analyses believe the new generation of Buick GL8 will result in price discount and boost sales growth. Odyssey has an average performance and Elysion shows slight sales increase.

 

Chana Honor and Auchan have remarkable performances in April. In spite of the slight decrease, Honor’s sales are larger than Baojun 730, only second to SGMW Hongguang. Auchan has slight increase. Honor’s sales are steadily increasing this year and seizing certain family MPV market shares.

 

The total MPV sales in April are 179,500 units, decreasing 23.36% with March and increasing 7.49% with April, 2015. Auchan, Huansu H3 and GL8 perform best among the declining market. Besides, the top ten models in sales have a total sales volume of 132,100 units, accounting for 73.59% of the market, compared with 74.97% in March. The proportion is dropping since January and auto companies’ efforts in MPV market may change the dominating situation in the future.

 

Among four sub-markets of passenger vehicles, only SUV and MPV have increases in April, while cars and crossovers are declining. Auto companies have differential strategies for different markets. On Beijing Auto Show, MPVs account for 5% of new vehicles, weaker than cars and SUVs. BEV-SUVs have been launched to market with warm responds. Cars still seize the greatest market of alternative energy vehicles. Market potential for alternative energy vehicles could be further explored, since BYD e6 and Haima Freema are the only models in the market.